https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Networking


Edison Peres senior vice president of worldwide channels at Cisco Systems

Cisco Unveils Partner Program Update at Partner Summit

  • Written by Chris Talbot 1
  • March 26, 2014

The Cisco Systems Channel Partner Program is evolving again to further enable and reward partners for adopting and bringing to market new networking consumption models and seeking out new customers.

The Cisco Systems Channel Partner Program is evolving again to further enable and reward partners for adopting and bringing to market new networking consumption models and seeking out new customers.

Edison Peres, senior vice president of Worldwide Channels at Cisco Systems (CSCO), outlined the changes to the partner program in a blog post following the official announcement at Cisco Partner Summit 2014 in Las Vegas March 25. Specifically, the updated partner program will reward partners who put an emphasis on solutions, hybrid IT and architectures.

The changes reach across the program and will include modifications to Cisco certifications, specializations and incentives. The changes are being rolled out quickly, but partners will have between 16 and 24 months to fully make the transition.

Breaking the changes down, let's start with what Cisco is doing with its certifications:

  • Gold certifications will require partners to embrace a hybrid IT business model by actively selling in a minimum of four cloud/managed service areas, including Cisco Powered Cloud Services, Cisco Cloud Services, partner-created Cisco-based managed services or any of the 11 Cisco Powered Managed Service offerings. Gold certifications will also require businesses to have a Cisco Business Value Practitioner on staff.
  • Premier certifications will follow suit in requiring a certain level of emphasis on hybrid IT. Partners will need to have one cloud or managed service offering in addition to a Cisco Express or Advanced Architecture Specialization.
  • Cisco will retire the Silver designation as of April 1, 2016. The idea is that partners will be encouraged to either increase their breadth to become a Gold partner or increase their depth to become Master Specialized.
  • Cisco has also simplified the deal registration process within the Global Partner Network.

As for specializations, here's the breakdown of the changes:

  • Cisco is launching Master Specializations in both Enterprise Networks and Service Provider Technology.
  • Also new are Solutions Specializations, which include Flexpod, VSPEX/Vblock, Desktop Virtualization, Enterprise Mobility and Cisco TeleHealth.
  • The new specializations have been designed with a modular framework for simplification.

Cisco also announced new and updated incentives for partners:

  • Deal registration programs are being collapsed into a single program that will launch in the second half of the year. Dubbed the Cisco Deal Registration Program, it should make things easier for partners to take advantage of the various incentives Cisco offers—something that has been more complicated in the past.

"As we have in the past, I'm confident our partners will make the necessary transitions to evolve their business models successfully, and together we’ll bring even more value to our customers," Peres wrote.

Tags: Digital Service Providers Networking

Related


  • Artificial intelligence
    Why Partners Should Prioritize AI in 2021
    Using AIOps will help enterprises better manage user connectivity.
  • Business Resilience 2021
    The Increasing Importance of Business Resilience and Network Agility
    The tremendous business resilience organizations showed in the face of the pandemic will be key to moving forward.
  • Year in Review
    Channel Futures Year in Review - The Top 10 Stories
    Even in the shadow of coronavirus, there were some bright spots.
  • Mergers and Acquisitions Cover 2019 MA
    AppSmart Acquires MicroCorp, Strengthens Convergence Strategy
    Learn what this means for partners of both organizations.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Industry Pundits Clash Over MSP-Agent, IT-Telecom Convergence
  • Channel Partners Virtual: Get Ready for One Amazing Virtual Experience
  • Samsung Launches Z Fold2 5G Device as Microsoft Delivers Foldable Surface Duo
  • Samsung Readies 5G-Compatible Galaxy Note20 Phones, Tablets with Added PC Links

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Rise in Remote Work Increases the Need for Patch Management

January 27, 2021

Partners Share Their 2021 Goals—and Plans for Achieving Them

January 26, 2021

The Importance of Being Security-Centric

January 22, 2021

Webinars

View all

Your Network Perimeter Has Changed

February 18, 2021

In Case of Emergency: The Importance of Proactive Critical Event Management

February 23, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Product Brief: Kaseya VSA Integrated Workflows with BMS and IT Glue

January 26, 2021

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Building an efficient and profitable #patchmanagement practice in 2021 @ConnectWise #cybersecurity #endpoint #MSP… twitter.com/i/web/status/1…

January 28, 2021
ChannelFutures

International effort takes down #Emotet botnet, but @Netenrich, @digitalshadows, @Vectra_AI say it will be back.… twitter.com/i/web/status/1…

January 28, 2021
ChannelFutures

.@Microsoft @Azure’s Tyler Bryson, new U.S. channel head, talks priorities at @GetNerdio’s #NerdioCon… twitter.com/i/web/status/1…

January 27, 2021
ChannelFutures

.@CryptoStopper hires @GetChanneled to build partner program, act as virtual channel chief. #ransomware… twitter.com/i/web/status/1…

January 27, 2021
ChannelFutures

MSSPs, check for this ‘novel’ social engineering threat from North Korea. #Google. dlvr.it/RrTS9J https://t.co/2mDcnNvkHz

January 27, 2021
ChannelFutures

.@keepersecurity report shows financial sector heavily targeted by #cybercriminals. dlvr.it/RrTBPz https://t.co/joTBNeb2MT

January 27, 2021
ChannelFutures

.@Trustwave unveils new global referral partner program. #cybersecurity dlvr.it/RrT9Td https://t.co/amXCw33UsF

January 27, 2021
ChannelFutures

Ecosystem security provider Cyberpion launches first #partnerprogram. dlvr.it/RrSnxK https://t.co/g7Po3jq8iw

January 27, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X