https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

MSP 501


Alvarez Technology Group CEO Luis Alvarez

MSP Top 501 Profile: Alvarez Technology Group ‘Helps People, Not PCs’

  • Written by Dan Kobialka 1
  • October 3, 2014
Alvarez Technology Group (ATG), a Salinas, California-based managed service provider (MSP), ranked 127th on the 2014 MSPmentor 501 Global Edition. This company offers computer and business IT support throughout the Golden State and has been recognized for its steady growth over the past few years.

Alvarez Technology Group (ATG), a Salinas, California-based managed service provider (MSP), ranked 127th on this year’s MSPmentor 501 Global Edition. Offering computer and business IT support throughout the Golden State, the company has experienced between 20 and 30 percent growth each year since 2007, according to CEO Louis Alvarez.

Alvarez also noted that Inc. has named the company an Inc. 5000 honoree for four consecutive years.

So where does Alvarez see the growth opportunities ahead? One of those areas is the IT security space.

Alvarez told MSPmentor he believes IT security could be a major challenge for many MSPs over the next 12 months, but his company is prepared to help its customers identify and mitigate cyber threats.

Alvarez Technology Group

Website: www.alvareztg.com
Twitter: @alvareztg

Headquarters: Salinas, Calif.
Geography served: California
Number of employees: 39
Key Technology Partners: Cisco Systems, Microsoft, Symantec, VMware

ATG delivers the right technology

Among the other services it offers are VoIP and business continuity support for small and medium-sized businesses (SMBs). It also specializes in the verticals of agribusiness and healthcare.

ATG “helps people, not PCs”

In addition to helping businesses find the right technology, ATG wants its customers to reap the rewards of “smart system management.”

Alvarez said businesses should leverage managed services to become more efficient.

“We see a huge shift away from the traditional role of MSPs to take care of things, and instead, take care of the people using those things,” he said. “We need to understand that we help people, not PCs.”

ATG eyes the IT security market

IT security threats are rampant, but ATG is ready to help its customers manage these problems.

ATG plans to roll out a security practice that will emphasize compliance and end user protection to safeguard customer data against cyber threats.

Alvarez pointed out ATG’s staff possesses the necessary IT security expertise to help his company thrive for years to come.

“The biggest opportunity and challenge I see on the horizon is the need of security expertise as the threats multiply and complexity grows,” he said. “Those of us who invest in building a security practice will do well.”

Share your thoughts about this story in the Comments section below, via Twitter @dkobialka or email me at [email protected].

Tags: Agents Cloud Service Providers MSPs VARs/SIs Business Models MSP 501

Most Recent


  • Making Waves
    7 Channel People Making Waves This Week at AWS, BlackBerry, More
    Two analysts made it this week, plus two security executives and an MSP owner.
  • Windows Store
    Microsoft Store Advertising Feature Aims to Boost Windows Apps Monetization
    Improvements coming to the Microsoft Store promise to make apps easier to discover and for developers to promote and sell.
  • customer magnet
    The Simple, Proven Steps to Making a Customer-First Organization
    The data shows that investing in the customer experience can lead to major growth.
  • Layoffs, unemployed
    Lacework Confirms Layoffs Impacted 20% of Workforce
    Last November, Lacework raised $1.3 billion in growth funding.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Depressed frustrated trader tired of overwork or stressed by bankruptcy, sad shocked investor desperate about financial crisis or money loss, upset businessman having headache massaging nose bridge
    Partner Pain Points: MSPs on Cybersecurity 'Nightmares', War for Talent
  • Online Survey
    Channel Futures Quarterly MSP Survey: Uptick in Recurring Revenue, Strong Cloud Sales
  • FastChat - An Inside Look at the 2021 MSP 501 With Ingram Micro
  • Coffee with Craig and James w/Craig Weir, Ingram Micro
    Coffee with Craig and James Episode No. 95: Ingram Micro, MSP 501

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

Broadcom-VMware Fallout: Concerned Partners, Customers Brace for Change

May 27, 2022

7 Channel People Making Waves This Week at AWS, BlackBerry, More

May 27, 2022

‘An Era Has Ended’: Inside the $61 Billion Broadcom-VMware Deal Rocking the Software Industry

May 26, 2022

Industry Perspectives

View all

Increased Cybersecurity Vulnerability = Increased MSP Opportunities

May 25, 2022

Leverage Your MSP’s People Power

May 24, 2022

How SD-WAN Helps Secure the Expanding Network Perimeter

May 19, 2022

Webinars

View all

Growing Partner Revenue and Customer Satisfaction with Power Management Services

June 23, 2022

The Digital Worker: How to Empower Customers and with a Flexible, Scalable VDI Solution to Enable Remote Work

June 30, 2022

Simplifying SaaS Security for MSPs

April 27, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

.@MarcoTechnology, @OmdiaHQ, @cdillc, @whitehatvt and other folks weighed in on the latest blockbuster acquisition… twitter.com/i/web/status/1…

May 27, 2022
ChannelFutures

.@MicrosoftStore improvements announced at #build2022 aim to make it easier for devs to monetize their apps.… twitter.com/i/web/status/1…

May 27, 2022
ChannelFutures

Many companies profess to be customer-first. @Denysech explains how to actually become that. dlvr.it/SR9Wdl https://t.co/AWu6plCrk5

May 27, 2022
ChannelFutures

Through 2024, U.S. B2B technology reseller channel revenue will be 18% above pre-pandemic 2019 levels, according to… twitter.com/i/web/status/1…

May 27, 2022
ChannelFutures

.@Lacework lays off 20% of workforce. #cloudsecurity dlvr.it/SR7Jsl https://t.co/Mg3OVXHAhe

May 26, 2022
ChannelFutures

#Know22: @ServiceNow focused on transforming #partnerexperience to foster more growth. dlvr.it/SR7Hbj https://t.co/J1BhmT3OzS

May 26, 2022
ChannelFutures

Departing @msPartner exec @rodneyc55 to become @johnsoncontrols chief commercial officer. dlvr.it/SR7HZN https://t.co/v0eVGBMKbQ

May 26, 2022
ChannelFutures

Everyone's talking about the massive Broadcom-VMware deal. @AnuragTechaisle, @Dataprise, @Carousel_Ind, @imlazar an… twitter.com/i/web/status/1…

May 26, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X