Aruba Atmosphere Day 2: Network Modernization, Women in Tech

ARUBA ATMOSPHERE — The second day of the Aruba Atmosphere ‘22 conference in Las Vegas gave goers on-stage demos, a women in tech panel and a buzzing expo floor. 

The morning opening keynote featured David Hughes, chief product and technology officer, Aruba. Hughes touted the need for network modernization, a theme common throughout the conference.

Addressing Customer Pain Points

Customers have four main pain points and goals, according to Hughes. Those are hybrid work; digital transformation and acceleration; personalized experience; and the need for efficiency. 

To survive in this new hybrid business model, partners need to learn how to make calculated decisions about the services they offer. This is so they can standardize, secure and scale. With regard to digital transformation and acceleration, some companies were more prepared than others when the pandemic hit. Those that were further down the path of digitization got along better. This now means more IoT devices, and securing those devices. 

Personalized experiences, in this new landscape, simply mean that users and customers are expecting more. They want capabilities to be available both on the road and in the office. The need for efficiencies encompasses a whole manner of things, but the line of business in this environment is economically challenged. Customers are looking to IT to help drive those savings.

Aruba’s David Hughes

“The need for network modernization means automation (supplementing humans), security (zero-trust principles) and agility (the ability to adapt to change),” said Hughes. “The Aruba ESP solutions for network modernization advancements effectively give organizations these abilities. Not just that, but the ability to keep pace with rapidly changing business requirements.”

Women in Tech

The day also featured a session aimed at women in tech, touting the power of connections. The session featured guest speaker Rika Nakazawa, CEO and co-founder of BoardSeatMeet. She is also an entrepreneur, investor and senior leader in the realm of business transformation driven by technology.  

Nakazawa spoke about her background and what led her to where she is now. Promoting diversity and inclusion is vital, said Nakazawa. Network orchestration is important, as it powers diversity in teams — not because it’s the right thing to do, but because it’s the smart thing to do. DE&I leads to better innovation, and business success and outcomes (and research arms like McKinsey and Deloitte can back this up). 

More ground is breaking in this regard with each passing year, but Nakazawa urged the audience to “climb onto ceilings” and turn them into the foundations for the next generation of women everywhere. 

The session also featured a customer panel – led by Sylvia Hooks, head of marketing, Aruba – including Coleen Matsuo, The Home Depot; Shawana Gaines, HPI; and Susan Tincher, USC. The panel covered a broad range of topics, from challenges they’ve had to face and overcome in the industry, to what’s essential for being a true leader. 

Panel Outtakes

The Home Depot’s Coleen Matsuo

“The pandemic forced me to go outside my comfort zone,” shared Matsuo. “During that, I was forced to look inward, and there was some element of unlearning the advice and roadblocks that often come up in a woman’s career. I had to reshape the way I perceived myself, that my perspective should be valued no matter what. Women have to work to overcome internal and external biases.” 

“Be a thoughtful listener,” said Tincher. “You must be smart about how you communicate an idea, especially as women in tech, but you also must be …