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June 12, 2023
Technology solutions provider D&H Distributing has named channel veteran Anthony Graziano as its senior vice president of marketing. Graziano was formerly worldwide head of channel marketing at Logitech, a D&H manufacturing partner, where he oversaw marketing strategies, partner alliances and channel events.
He additionally has 20 years of experience with multiple top-tier distribution companies, having built a reputation for creating successful marketing strategies, launching high-impact programs and innovative campaigns, and generating substantial business growth, D&H said.
D&H’s Marty Bauerlein
Marty Bauerlein is D&H’s chief commercial officer and said the company is thrilled to welcome Graziano to oversee the ongoing development of D&H’s distinctive marketing initiatives.
“This organization has a unique internal culture and an industrious marketing team that is laser-focused on driving outcomes for our partners,” Bauerlein said. “We look forward to seeing Anthony’s outstanding expertise in action toward those goals.”
In his role with D&H Distributing, Graziano will oversee all aspects of D&H’s marketing strategies to support and optimize the growth trajectories of D&H’s partners. Under his guidance, D&H will continue to expand its presence in the channel, nurture its existing partner relationships, and engage new audiences with dynamic, proven programs and resources. Graziano’s skills span go-to-market strategy, product marketing, vendor and partner alliance management, demand generation and more.
Graziano will build on the success of D&H’s THREAD technology conferences, its partner programs and the company’s growing Partnerfi engagement community. He will continue the ongoing rollout of the company’s new MKT+SHIFT auto-serve marketing platform, offered through D&H’s TechDrive Creative Studios. These objectives will evolve D&H’s digital marketing campaigns, tool and resources for the benefit of the distributor’s channel partners, the company said.
D&H’s Anthony Graziano
“I’m going to immerse myself in the culture, and meet and connect with the team, partners and our vendors,” Graziano said. “I’ll be in listening mode. I always listen loud, especially when taking on a new role and a team. We have a lineup of already scheduled, really exciting marketing initiatives for fiscal 2024, including the rollout of some new automated platforms for marketing automation for our partners. So I’m really excited to help enable our partners and get access to those tools. And I look forward to continuing and building on the current momentum … and really double-clicking on how we’re going to provide those future-forward capabilities to support our partners with the resources and necessary enablement to stay ahead of change.”
Graziano said there’s also a big shift from sell-to-serve models, partner programs being one of them.
“And when you think about just the evolution of solution selling and ecosystem, it’s a great time to be in distribution because they’re at the foundation of bringing all these pieces together,” he said. “And D&H Distributing is in the in the center of that, helping our partners in making significant investments in capacity, capabilities and automations across the partner journey. And one of the things I’m excited about as well coming in is we just launched our new AIM framework, which stands for assess, implement and manage, and that’s really going to help our partners migrate to that MSP reoccurring-revenue model.”
He added that he was delighted to return to the distribution channel, which is where much of his career has been built over the decades.
“D&H Distributing is an extraordinary company with an impressive run of success,” Graziano said.
“I’m thrilled to be back in distribution and to join D&H as we continue to support our partner ecosystem,” he said. “I believe all my experience that I’ve accumulated in distribution during various functional and executive roles, all indirect channel marketing, and then my recent experience on the vendor side with Logitech, I think I’ll be able to leverage right out of the gate and make some impacts with our partners, vendors and co-owners.”
Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.
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