Content Intelligence Technology Can Give Resellers a Competitive Edge
By Bill Galusha, Director of Product Marketing, Abbyy
The trend toward digital is the main reason more than half of the companies on the Fortune 500 have disappeared since the year 2000, according to former Accenture CEO Pierre Nanterme. As more companies who still depend on legacy systems are now ready to embrace new digital technologies, value-added resellers (VARs) can tap into this market and enhance their competitive edge by embracing innovative and disruptive technologies that significantly enhance the way businesses operate.
Robotic process automation (RPA) is one key technology fueling digital transformation across enterprises of all sizes and industries. RPA is a powerful force in transforming business processes, maximizing internal resources and enhancing customer experiences. Interest in RPA has increased rapidly, growing more than 10 times in popularity in less than two years. Resellers seeking ways to remain ahead of the curve in a competitive market can benefit from integrating RPA into the solutions toolkits.
What is Robotic Process Automation?
RPA – also referred to as software robots and the new digital workforce – is a form of process automation software that automates repetitive tasks such as data capture and data entry.
From a functional standpoint, RPA has the ability to:
- Connect legacy systems
- Apply business logic
- Eliminate repetitive work that humans often perform
- Automate rule-based processes that were previously limited to manual intervention
- Connect content from multiple sources such as a website or email
Resellers can incorporate other technologies that work in concert with RPA and apply to internal processes that involve documents, text, images and other content-centric systems. It also enables companies to significantly transform the customer experience by streamlining activities such as online applications, onboarding, purchasing and communications.
Over the past several years, companies of all sizes with legacy IT systems have successfully leveraged the power of RPA to fundamentally transform business processes and revolutionize customer experiences. According to the Gartner Market Guide for Robotic Process Automation Software (registration) from December 2017, “robotic process automation tools cut costs, eliminate keying errors, speed up process and link applications.” RPA has grown in importance and popularity as it has the potential to save substantial time, money and valuable personnel resources, especially when deployed at scale.
Because content is often central to what an enterprise wants to automate with RPA, such technology further enhances the value of RPA and makes the solutions more effective. Technology that can understand unstructured data is important to achieve new levels of efficiency and profit.
What’s the Role of Content in RPA?
As the complexity and quantity of content continues to grow, VARs have the opportunity to leverage the value of information from disparate content pieces for clients to remain competitive. Simply extracting relevant data isn’t enough — businesses need to understand and leverage meaning from that data.
To enhance the value of RPA for clients, software robots must become more intelligent to understand and interpret differing content pieces and translate this content into structured, actionable information. The process of extracting data from content employs problem-solving capabilities, intuition skills and learned judgment. Several technologies are used, including OCR, machine learning and cognitive understanding, to create meaningful, structured information from unstructured content and then apply this intelligence to …