https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Cloud


Opportunity

Intronis, Ingram Micro Studies Show Big MSP Security, Cloud Opportunities

  • Written by Craig Galbraith
  • August 4, 2017
A pair of new studies reveal eye-opening channel trends.

COMPTIA CHANNELCON — Channel research firm The 2112 Group has teamed with Barracuda-owned Intronis, the provider of backup and recovery for MSPs, and distribution giant Ingram Micro on separate studies that reveal eye-opening channel trends.

The first, State of North America Managed Services, homes in on the importance of recurring revenue and the role managed-services sales can play in keeping a channel business viable and growing.

Intronis' Neal Bradbury

Intronis’ Neal Bradbury

A channel partner, on average, now earns nearly 30 percent of its revenue and almost 20 percent of its profit from managed services — supporting the study’s finding that managed services are the greatest driver of growth for any channel company. They outpace both professional and value-added services in percentage of growth.

“Those channel firms that adopt recurring revenue are set up for success for the future,” Neal Bradbury, VP of channel development, Intronis, told Channel Partners in a sit-down interview at CompTIA’s ChannelCon in Austin, Texas. “Those that aren’t might have difficulty with growth.”

Breaking it down, nearly two in three (64 percent) channel businesses surveyed for the Intronis-commissioned study said that managed services are their biggest drivers of growth. And with that comes more money: More than half said prices of, and profits from, managed services are on the way up.

The demand for security is the biggest driver of managed-services adoption, the report revealed — and the opportunity in security is evident. Only 15 percent of those surveyed offer security services, but nearly two in three (62 percent) plan to within the next year.

“If you look at the security trends, there’s an acute shortage of security pros in the market,” said Larry Walsh, CEO and chief analyst, The 2112 Group, in that same interview. “The only way the market is going to solve that is through services. Services will scale to meet the market demand for talent.”

The report identified managed security as a very promising growth area for channel firms, no matter if large enterprises or SMBs are their primary customers. Ransomware attacks and other threats are proving to pose a challenge for any size of business.

Yet many channel companies still don’t offer security services; not only are only 15 percent of survey respondents offering security services, few are selling sophisticated services such as security policy management; incident response and mediation; security information and event management (SIEM); and cloud security.

The study further revealed that MSPs are missing an opportunity in data recovery. Many don’t go beyond backup; only 30 percent of those surveyed actually recover data, showing that there’s plenty of room for growth in this area.

“This survey reinforces my daily conversations with trusted partners — they want to work with a solutions provider that embraces changes in the IT landscape,” said Michael Hughes, senior vice president, worldwide sales, Barracuda. “Whether it’s cloud computing, managed services or new offerings available for resale, a smart channel organization recognizes changing market conditions and adapts accordingly, and organizations that aren’t doing this …

  • Page 1
  • Page 2
Tags: Agents Backup & Disaster Recovery Cloud Security

Related


  • Business handshake
    Ujet, Peerless Network Enter Master Agent Agreements with PlanetOne, Intelisys
    Ujet’s channel partner program supports strategic business partnerships, master agents and integrators.
  • Channel Chief Nameplate
    AT&T, Telarus, MicroCorp Vet to Lead RSI's Channel
    The MSSP entered the channel in early 2019.
  • Advantage
    TBI Adds Rival Intelisys Alum, Tech Data, 8x8 Vets
    The new leadership members are already making improvements at TBI.
  • Convergence
    Convergence in the Channel: Is It Happening, and What Does This Mean for MSPs?
    Is IT-telecom channel convergence already happening? Do the two speak the same language? We explore the different sides.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • SMBs Weigh 5G Impact as Verizon, AWS Launch New Use Cases
  • Windstream Enterprise Unveils OfficeSuite UC Contact Center Enhancements
  • Intermedia Delays Going Public, Cites 'Adverse' Market Conditions
  • Channel People on the Move: 8x8, TBI, Telarus, Microsoft, IBM, More

Galleries

View all

Biden Administration Issues Russian Sanctions in Response to SolarWinds Hack, Election Interference

April 16, 2021

Industry Perspectives

View all

SD-WAN Supports More Purposeful Shift to Cloud

April 16, 2021

How Tech Is Transforming Public Safety–and the Implications for Channel Partners

April 15, 2021

Exercising Your Organization’s Data Loss Recovery Abilities

April 13, 2021

Webinars

View all

What to Look For: 2021 Threat Report

April 22, 2021

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 4, 2021

White Papers

View all

Carbonite Data Protection and Cyber Resilience

April 15, 2021

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Top Tips: Optimize Your Microsoft 365 Investment with Rackspace Technology

March 30, 2021

Upcoming Events

View all

MSP Summit

November 1, 2021 - November 2, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

5 Reasons Diversity, Equity and Inclusion Is Important

Five9 Shares Insights on Implementing a DE&I Strategy

April 13, 2021

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

March 31, 2021

Strong Customer Experience Needs Strong Partner Experience

December 22, 2020

Twitter

ChannelFutures

If you needed any more reason to submit your @MSP_501 application, this promotional video will get you fired up!… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

.@FrontierCorp just weeks away from exiting #Chapter11bankruptcy. dlvr.it/RxqkK1 https://t.co/yxyChKL9Um

April 16, 2021
ChannelFutures

#SDWAN supports a more purposeful shift to the #cloud @ComcastBusiness #networksecurity #hybridwork #security #SaaS… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

RT @alysfitz: 67% of respondents reported burning out since the COVID-19 pandemic hit. We need to do better to support #WomenInTech, especi…

April 16, 2021
ChannelFutures

RT @AllianceofCW: #ACW members Mayka Rosales-Peterson and Raquel Wiley were elected to @ChannelFutures' #Diversity, #Equity, & #Inclusion B…

April 16, 2021
ChannelFutures

.@ZiplyFiber rolls out agent #partnerprogram. #networking dlvr.it/RxmM4K

April 16, 2021
ChannelFutures

New #Microsoft #SurfaceLaptop4 is an incremental update with an improved CPUs webcam, speakers and dual mics.… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

.@okta hires @InsightEnt vet as global channel chief. #cybersecurity dlvr.it/RxmM20 https://t.co/ImWRZp2qHt

April 16, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X