Comm100, a global provider of enterprise-grade digital customer engagement tools, has launched its first partner program as a key part of its growth strategy.

The three-pronged program will focus on traditional channel partners reselling Comm100’s live chat, knowledge base and ticketing offerings; a white-label channel for larger global or vertical-specific partners, BPOs and MSPs; and an OEM channel for embedding its offerings within other customer-engagement platforms.

Comm100’s Jeff Epstein

Jeff Epstein, Comm100’s vice president of product, tells Channel Partners that during the last 12-18 months as live chat and other digital-communication channels have been more broadly embraced by organizations in every sector, his company has been approached by a number of potential partners looking to embed or white-label its engagement platform to better service their clients.

“It became clear that formalizing a partner program can be a core growth driver for the company going forward,” he said. “Comm100 has been working with SIs, resellers and white-label partners. These partnerships have demonstrated the value and need in the market, and have shed light on some of the unique and challenging use cases. They’ve influenced our product road map around configurability and security, and were instrumental in driving our white-label initiatives.”

Comm100 said the program allows it to continue helping brands and partners deliver “unparalleled service and support” to their end customers by providing new options for incorporating Comm100’s solutions into their platforms.

The complete Comm100 platform includes live chat, artificial intelligence (AI) and non-AI chatbots, social media, email and self-serve knowledge base solutions, helping partners to capitalize fully on their shift to digital.

“Partners require a highly configurable solution that they can easily adapt to unique, regulated and complex environments,” Epstein said. “Comm100 has been singled out as one of the key players that not only has a highly configurable platform, but one that includes enterprise-grade security and up-time. Unlike most vendors in this space, we offer multiple deployment options including on-premise[s], private server and shared/cloud solutions. On top of that, our suite of live chat, chatbot, knowledge base, and ticketing solutions allow partners to extend the scope of their services with a more robust digital engagement offer.”

Concert8, a company that delivers business process outsourcing, is partnering with Comm100 to integrate Comm100’s technology with its own.

“Comm100 is indisputably at the leading edge of the live chat and digital customer engagement industry,” said Christian Perkins, president of Concert8 and YourChatTeam.com. “By partnering with Comm100 we have the opportunity to bring the company’s powerful and flexible technology together with our own to engage customers like never before.”