Learning the ABCs of SIP Trunking

By Cara Sievers

SIP is the new PRI opportunity or threat, says Brad Bono, founder and CEO of Magellan Hill Technologies LLC and a panelist for todays session, ABCs of SIP Trunking.

Daniel Lonstein, COO of AireSpring, and Chris MacFarland, CTO and group vice president of McLeodUSA, will join Bono on this panel to explore the ins and outs of SIP Trunking and how to make money selling it.

SIP trunking is a great way for customers to simplify and optimize their bandwidth, says MacFarland. Because it provides a native IP interface, SIP Trunking can be an excellent and cost-effective alternative to PRIs. One of the key areas to focus on is the interoperability of networks and customer equipment. Smoothing out deployment issues in advance helps customers more easily achieve communications capabilities that were once reserved for very large enterprises.

The panelists, moderated by PHONE+ Group Editor Khali Henderson, aim to give a detailed overview of this technology and discuss the benefits of including as part of your service offering.

AireSpring Inc. www.airespring.com
Magellan Hill Technologies LLC www.magellanhill.com
McLeodUSA www.mcleodusa.com