Partners are instrumental in formulating Votiro's go-to-market strategy.

Edward Gately, Senior News Editor

July 11, 2023

3 Min Read
Votiro partners get new program
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Votiro partners now have access to the company’s expanded global partner program and the Votiro MSP Dashboard.

Votiro is a zero-trust content security provider. The expanded Votiro Accelerate Partner Program offers a more innovative channel initiative that will expand access to the company’s Content Disarm and Reconstruction solution to more North American and Asia Pacific partners, the company said.

Additionally, the Votiro MSP Dashboard enables partners and large enterprises to create and manage multiple tenants.

Timing of Expanded Partner Program ‘Just Perfect’

Alexander Gomez, Votiro’s vice president of go-to-market (GTM) strategy, said his company has always had a strong channel presence in the Association of Southeast Asian Nations (ASEAN) and APAC markets. And with its recent growth in North America, the timing of the expanded program was “just perfect.”

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Votiro’s Alexander Gomez

“In addition, our MSP dashboard and product enhancements will provide a force multiplier for our partner community,” he said. “Our partners have always been an integral part of our strategy and expansion plans, and they have been instrumental in formulating our GTM strategy.”

The expanded program will make it easier for partners as Votiro has continued to invest in the tools, content and most importantly the global partner team that supports the channel community, Gomez said.

4 Sales Lanes for Votiro Partners

The partner program is unified by four sales lanes, including referral, reseller, MSP/MSSP and distribution sales lanes. The resell sales lane classifies selected partners at either silver, gold or platinum levels. Each level is determined by a combination of metrics that indicate an organization’s investment into a Votiro partnership, including partner-sourced opportunities, technical capabilities, training commitments and co-marketing initiatives.

Votiro partners can take advantage of its zero-trust content security solution, sanitizing files coming from any source such as email, content collaboration software, upload portals and web browsers. Together, Votiro and its partners will offer a solution that delivers safe content to users and applications.

“Upon securing our latest funding round, we have revamped our GTM strategy and put our capital to work to operate as a truly channel-first company,” said Ravi Srinivasan, Votiro’s CEO. “We have expanded our team by bringing on best-in-class channel, marketing and product leaders to advance this partner program and accelerate our partners’ ability to close more deals faster and with a larger share of wallet.”

Through the partner program, Votiro is looking to advance its global footprint and further its foothold within key industries. The company has a strong presence in the Asia Pacific region and plans to expand further into  North America and the United Kingdom.

Votiro designed its solution for industries that heavily rely on the ability to send and receive safe data and content, such as financial services, health care, transportation, manufacturing and legal sectors.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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