Vendasta, Tech Data Join Forces to Deliver NexVen Channel Program

The program is designed to give emerging vendors access to new resellers for revenue growth.

Allison Francis

September 10, 2020

2 Min Read
Handshake representing acquisition

CHANNEL PARTNERS VIRTUAL — Vendasta and multinational distributor Tech Data have launched a new partnership. The move will help bolster Vendasta’s security solutions stack within its reseller platform. In turn, vendors get access to a new network of selling opportunities, which involves 30,000 resellers serving 4 million SMBs. The new ecosystem will allow NexVen vendors to grow their revenue and eventually circle back into the Tech Data fold.

For background, the NexVen Channel Program offers emerging and established product vendors a way to go to market with their products and solutions using the Vendasta Marketplace. Through the program, vendors are able to streamline go-to-market activities, digitize their solutions, and access new markets. Vendors can also use the Vendasta platform to drive their marketing automation. They can also bolster their customer relationship management, business operations needs and B2B ecommerce.


Vendasta’s George Leith

“Vendors participating in the NexVen Channel Program are unlocking 4 million potential opportunities through our Marketplace. They are also being presented with the opportunity to scale their sales, marketing, and project management capabilities using the Vendasta platform,” said George Leith, chief customer officer and EVP of sales, Vendasta. “Technology and service needs are changing all around the world, whether it’s demand for remote business operation tools, or robust data security requirements, or products that help companies better reach end users.” 

The Tech Data partnership ensures vendors and channel partners can extend to meet these evolving needs. It’s also a boon for for Vendasta’s security solutions stack, the company said.

“Vendasta will provide a platform for emerging vendors to enhance their sales, marketing and operational efficiencies,” said Alex Ryals, VP of security solutions for Tech Data. “We are looking forward to helping our vendors leverage the platform to expand their customer base and grow their channel.”

The companies made the announcement in conjunction with Channel Partners Virtual.

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About the Author(s)

Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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