ReversingLabs Unleashes First Partner Program

ReversingLabs' focus is to be a channel-first model.

Edward Gately, Senior News Editor

August 20, 2019

3 Min Read
Threat Detection Malware

ReversingLabs, a provider of advanced malware analysis, and insights into destructive files and objects, on Tuesday unveiled its channel Partner Optimization Program (POP) and deal registration program for resale partners.

POP is a global network of solution providers, including GSIs, VARs and global solution providers, and has a primary objective of fostering joint success by providing top-line and bottom-line growth opportunities to partners, according to the company.

Philip Labas, ReversingLabs’ senior director of global channels, tells us his company has directed its focus to be a channel-first model and embrace a joint-selling program.


ReversingLabs’ Philip Labas

“In order to accelerate and fuel our already healthy growth, we needed to engage the integrator community to expand our reach and touch points with customers,” he said. “In addition to our architecture with robust integrations with endpoint, mail, web gateway, endpoint detection and response (EDR), and security information and event management (SIEM) solutions, our partners help integrate and deliver a joint solution to customers to maximize the impact of their investment, and reduce security operations center (SOC) costs and organizational risk while increasing the ROI of their existing security infrastructure.”

ReversingLabs’ malware analysis, file reputation and static file analysis provide protection from today’s advanced threats, helping partners to establish “breakthrough go-to-market service offerings while driving new revenue streams,” he said.

“There was not a formal partner program in place prior to POP coming to fruition,” Labas said. “We now offer programmatic benefits and resources for our partners to leverage: deal registration and deal registration discounts; partner portal access for training/sales education and support; internal use licensing; lead passing; and MDF funding and campaign materials for joint demand generation.”

ReversingLabs provides leads to its top-tier channel partners and they work together to bring these leads to closure, he said. Its inside sales, field sales, marketing teams and sales engineering resources all work in conjunction with channel partners to provide support to drive opportunities forward, he added.

“First, we go to market with our partners and through our partners to customers,” Labas said. “This sales motion allows us to work hand in hand with our partners and triangulate on opportunities with customers in order to maximize value for our joint customers and partners. There is a broad offering of resources available for our partners in the resources section of our partner portal: product education presentations; solution videos; call scripts; marketing campaigns; integration briefs [and so on]. Also, we offer a lead and opportunity registration system that is automated to simplify and accelerate the sales process and make it easy to do business with ReversingLabs.”

Using ReversingLabs Titanium Platform, partners can extend the value of customers’ investments, providing continuous and integrated insight for security teams to dissect and analyze destructive objects as they deal with the proliferation of web, mobile, IoT device and API connectivity and evolving attack vectors.

“We’re excited to partner with ReversingLabs to advance AccessIT Group’s mission of providing personalized services, tailored solutions and full-spectrum security programs to help organizations design, develop and drive cybersecurity systems that enable them to uphold the confidentiality, integrity and availability of their valuable data and assets,” said Joe Luciano, AccessIT Group’s CEO and vice president of sales. “ReversingLabs provides lower SOC costs, decreased risk, and greater ROI of existing security tools through their truly unique static file analysis, destructive object insights, and threat hunting capabilities, and we’re now able to share this value with our customers.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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