Konica Minolta Updates Partner Program to Reflect Changing Print Market

The new program will “recognise, differentiate, and reward” partners on their product and services specialisms.

Christine Horton, Contributing Editor

February 21, 2023

2 Min Read
Time for Change

Konica Minolta Business Solutions UK has launched an updated version of its partner program and portal.

The updates are designed to “recognise, differentiate, and reward” partners on their product and services specialisms. They also take into account partners’ overall commitment to selling and supporting Konica Minolta’s solutions.

Cameron Mitchell is business leader for indirect channel at Konica Minolta Business Solutions UK. He said the firm’s accreditations and support had to reflect the more complex print and IT business solutions partners are selling.


Konica Minolta’s Cameron Mitchell

“The new and enhanced partner program supports all our partners but specifically recognises those that have invested in specialist areas such as ITS and professional print. We are also excited to announce additional support for those partners aligned exclusively to Konica Minolta,” he said.

Here’s our most recent list of important channel-program changes you should know.

“We believe that this level of commitment needs to be rewarded and nurtured to further cement our relationship and grow our market share together,” he added.

Details to Come

Despite announcing the new program, the vendor has yet to share any details publicly. It said it will share relevant information directly with partners via the company’s account management team and through a webinar presentation.

However, it noted that partners want to evolve their own offerings as the print market shifts. The company said some sectors of print are seeing demand contracting and businesses shifting toward more agile working. The updated program and portal are designed to support Konica Minolta’s partners as they adapt to this evolving market.

“We first launched our partner program four years ago to ensure partners got the support and recognition they deserve. This is a further fine tuning of that,” said Mitchell. “We want to shine a light on those that specialise in our IT, professional and office print solutions … to deliver a unique partner experience which also provides additional benefits. The professional skills of our partners are vital to our channel proposition and having a more nuanced accreditation and rewards scheme is part and parcel of further building this.”

Mitchell added that channel “is a key focus” for Konica Minolta. He said the partner program “will set the benchmark moving forwards. The additional support and rewards reflect our commitment to the channel, our appreciation of professional partners who exclusively specialise with us, and the requirement to support the evolution of the channel.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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