iboss Beefs Up Channel Sales Strategy with Symantec Vets

iboss's strategy involves building out its channel and adding channel and distribution vets.

Edward Gately, Senior News Editor

April 13, 2020

3 Min Read
Teaming up

iboss has hired several Symantec vets to build out its channel sales strategy with accelerated partner programs, initiatives and relationship management.

The channel team additions will design and manage strategic initiatives and programs. iboss’ channel sales strategy includes partner training and enablement, certification, technical design and support.

iboss provides cloud-delivered network security.

The new additions are:

  • Linda McCord as director of channel sales;

  • Erick Foy as senior director of channels sales for the East;

  • Traci Sever as senior director of channel sales for the West;

  • Matthew Hamling as senior director of channel sales engineering for the Americas; and

  • Henry Niekerk as director of channel sales engineers.


iboss’s Linda McCord

McCord is a national partner manager covering the Optiv and Sirius relationships. She managed national partner relationships at Symantec and McAfee. She also managed global SIs at CheckPoint Systems.

McCord tells us joining an organization “where you truly believe in their vision, leadership, strategy and portfolio doesn’t present itself often.”

“If you can honestly check all the boxes and work with such an amazing team, you have found a uniquely amazing opportunity to be part of something great,” she said.

Foy and Sever cover all partners and channels in their respective regions.


iboss’s Erick Foy

Foy served as Symantec’s director of North America channel sales for more than 15 years. He also held roles at Avnet, Xircom and Polaroid. He will connect eligible MSPs and MSSPs with distributors to help support pre-sales efforts and demand generation campaigns for growth.

Foy said he joined iboss for its “industry leading technology along with the very exciting opportunity to help build a channel/distribution go-to-market sales engine.”

Sever built one of Symantec’s largest national partnerships. In previous roles, she developed an organizational strategy around new business development in Fortune 100 accounts. She also managed commercial accounts at McAfee.

“Our goal is to roll out our highly profitable partner program to a defined set of strategic partners and distributors, as well as build out


iboss’s Traci Server

an extended channel team,” she said. “We will align with our partners in key accounts, expand their knowledge base and help them build out their services offerings. iboss integrates extremely well into MSP offerings and we are working closely with a number of partners to enable them to deliver transformational network security. We are seeing a large increase in demand from our MSP partners, particularly around our ability to increase SD-WAN speeds and positively impact ROI.”

Hamling led Symantec’s North America sales engineering team for alliances and channel partners. Prior to that, he managed the service provider, global SI and channel sales engineering teams at Blue Coat Systems. Blue Coast was acquired by Symantec.

Niekerk held senior roles at Fidelis Cybersecurity, GE and Symantec, where he served strategic global accounts. He has spent most of his career as a channel and field sales engineer.


iboss’s Ryan O’Connell

“The strategy is to build out the channel and to add talent with deep relationships and tenure in the channel and distribution areas,” said Ryan O’Connell, iboss’ vice president of channel sales. “This will dramatically improve customer touch and education on the iboss brand.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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