HP Names Company Veteran to UK&I Channel Director Post

He is responsible for go-to market of HP's print, personal systems, services and solutions.

Christine Horton, Contributing Editor

January 31, 2022

2 Min Read

HP has appointed Neil MacDonald as its new UK & Ireland channel director.

Starting Tuesday, MacDonald will be responsible for the go-to market strategy and sales performance of HP’s print, personal systems, services and solutions in the UK & Ireland. He will lead the commercial, consumer and distribution sales teams as well as relationships with HP’s channel partners.


HP’s Neil MacDonald

MacDonald replaces previous channel director Neil Sawyer, who is now UK & Ireland managing director and general manager at Lenovo.

HP’s UK & Ireland managing director is Dave Prezzano. He described MacDonald as “a key factor in our growth and success” of HP’s retail and commercial offerings.

“His 12 years of experience at HP and unique skill set will continue to be a tremendous asset as he takes up this new position.”

‘Unlocking Opportunities for Sales’

MacDonald has held various sales-focused roles across the UK & Ireland, including PS and print consumer director. He most recently led the EU team responsible for the go-to-market strategy for marketplaces and Amazon.

Here’s our list of channel people on the move in December. Also be sure to check out our list of the most noteworthy people on the move in all of 2021!

MacDonald said he was “delighted to have the opportunity to work closely with those valued partners.” He also cited “successful new relationships with those in the commercial arenas.”

“We have seen a tremendous amount of change in the past 18 months, for obvious reasons. However now more than ever, we feel optimistic for the future. We’re delivering the experiences needed to thrive in a hybrid world with our product developments, portfolio and services. This, coupled with the new Amplify Partner Program and the underlying robust growth in the market, fuels our ambitions for a successful 2022.”

As channel director, MacDonald said he would be “collaborating with many of HP’s longstanding partners in pursuit of unlocking opportunities for sales growth in 2022.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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