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Cradlepoint Partner Program Gets Major Overhaul, New Investments

Cradlepoint wants to lead the market in LTE and 5G wireless networks.

Lynn Haber

June 2, 2020

2 Min Read
5G Starts to Become Real
The major carriers have started seeding their 5G networks this year and they will start to become ready for pilots in early 2019, primarily in larger markets. “It's going to be limited, but a lot of businesses obviously are in large cities, and that's where you're going to typically see these first 5G deployments,” O “Donnell said. “Enterprise may be more interested in 5G than consumer for that reason.” During 2018, standards were finalized and carriers started rolling out infrastructure. AT&T kicked off the year announcing that it would roll out the first 5G mobile networks in 12 markets by year’s end, following the completion of the 3GPP new radio (NR) standard, paving the way for chipset and device suppliers to begin development. AT&T  last month claimed it made the world’s first wireless 5G data transfer over millimeter wave connecting to standards-based mobile test equipment in Waco, Texas. Building on that, AT&T last week said it had completed the first millimeter wave 5G browsing session with a 3GPP NR standards-based device on a 5G mobile network. “This proves we are well on our way to the promise of mobile 5G for consumers,” said AT&T Mobility and Entertainment president David Christopher. The carrier said it’s on pace to complete its promised 12 city rollout this year and 19 cities in early 2019. For its part, AT&T’s lead rival, Verizon, this month said its 5G network has gone live in Sacramento, Houston, Los Angeles and Indianapolis. T-Mobile, which is in the process of rolling out its 5G service in 30 cities, has said it won’t become available until 2019. Meanwhile, the “un-carrier” hopes to complete its announced $26 billion merger with Sprint, which has also planned its 5G service to start appearing in 2019.Shutterstock

Cradlepoint, a provider of network edge solutions, on Tuesday announced a revamped global Cradlepoint partner program.

The vendor of LTE and 5G wireless network edge solutions is making a new round of program investments. Cradlepoint is rolling out a new Technology Alliance Program (TAP) and introduced its 5G for enterprise branch specialization.

Tuesday’s announcement comes on the heels of a recently released European expansion plan and the Cradlepoint Virtual Partner Summit in April. The Cradlepoint partner program includes resellers, service providers and technology alliance partners.


Cradlepoint’s Eric Purcell

“Cradlepoint is leading the evolution to wireless WAN and 5G, and many reseller, service provider and technology partners play a crucial role in driving this transition,” said Eric Purcell, senior vice president of global partner sales at Cradlepoint. “This is the largest revamp of the Cradlepoint Partner Program in our history — bringing together the technology alliances, business and technical frameworks, and resources partners need to build a wireless WAN and 5G practice, accelerate revenue, and capitalize on this incredible multibillion-dollar opportunity.

Cradlepoint Partner Program Expansion

The vendor is making investments in programs and people. For example, Cradlepoint acquired a new partner marketing platform. It also invested in new partner managers, solution architects and vertical experts.

The new 5G for enterprise branch specializations aims to help partners deliver the company’s 5G for Business wireless edge solution, powered by Cradlepoint NetCloud. The specialization is a business and technical framework for partners, which helps them build a wireless WAN and 5G practice.

Introduced in February, the 5G wireless edge solution portfolio for business helps customers deploy wireless business internet and WANs. The lineup includes W-Series 5G wideband adapters and modems. Initial delivery is with Telstra in Australia.

TAP brings together ecosystem partners and technologies to deliver a portfolio of “Connected by Cradlepoint” products and services. Those are for wireless branch, mobile and IoT networks.

Cradlepoint says it is focused on leading the wireless WAN market.

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About the Author(s)

Lynn Haber

Content Director Lynn Haber follows channel news from partners, vendors, distributors and industry watchers. If I miss some coverage, don’t hesitate to email me and pass it along. Always up for chatting with partners. Say hi if you see me at a conference!

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