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The new program gives Anomali and its partners a "huge" competitive advantage.

Edward Gately

November 15, 2022

4 Min Read
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Anomali partners now have access to the company’s all-new Platinum Elite Technical Certification Program.

All partner engineers now get access to the same technical curriculum available to Anomali field and customer success engineers. That’s regardless of their current partner level.

Partners that complete certification are eligible for platinum elite status in the Anomali Resilience Partner Program. Since launching its new partner program in March, Anomali has continued to invest in the channel. It has doubled its channel field personnel and hired a dedicated director of channel enablement.

Here’s our most recent list of important channel-program changes you should know.

Anomali delivers the new training as a hybrid learning model, incorporating both instructor-led and hands-on labs. It allows partners to match technical skill development to their business model and grow their Anomali practice.

The three available certifications are:

  • Proof of Value Certified Engineer, focused on pre-sales technical skill development.

  • Certified ThreatStream Engineer, further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream.

  • Platform Certified Engineer, enabling partner engineers to deliver implementation and integration services for the Anomali platform.

Giving Anomali Partners Confidence

Chris Peterson is Anomali‘s vice president of worldwide partnerships.

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Anomali’s Chris Peterson

“The need is really around alignment with our partners and confidence in their relationship or the partnership with Anomali,” he said. “The real need comes as a result of from our CEO all the way through the organization to be a 100% channel model that doesn’t just include sales. It includes services delivery. So our partners are trusted advisors to their customers. A lot of the partners, how they build their business is around assessments. We add another layer or another service to their assessment portfolio, and that is threat assessment.”

Once a partner gets certified, they can deliver a threat assessment to their customer, Peterson said. This threat assessment produces an attack surface report that shows the customer all of their internet-facing assets. It shows them which ones are vulnerable, and which ones are under attack or suspicion by a malicious actor.

“So it’s a real eye-opening experience for the customer, and a real value add from a security assessment perspective,” he said. “These assessments can be delivered as part of their normal security assessments that they do for their customers. But we also offer these with some partners free of charge, because it creates an opportunity for the partner to increase the customer security portfolio and really helps the customer solve those problems in their security operations center (SOC). And that could be the efficacy of the analysts in their SOC and the efficiency of those analysts.”

Input from Anomali Partners Helped Shape Program

Anomali received input from partners around what they deliver, how they want to deliver value to their customers, and how Anomali and its partners deliver value to customers, Peterson said.

“Understanding the Anomali solution and the problems that the customer wants to solve, and presenting Anomali as a solution to solve a lot of those problems, that’s the biggest opportunity for a partner’s business,” he said. “Presenting services delivers real value to the partnership that the partner has with their customer.”

Partners have pain points with programs that don’t build confidence among their staff, Peterson said.

“These partners want to be able to add real value to their relationship with their customers,” he said. “What we do with this certification program is arm them with the knowledge and the the tools necessary to solve those customer problems, which is really hyper enabling your analysts in your SOC to be very effective and very efficient.”

‘Huge’ Competitive Advantage

The new program gives Anomali and its partners a “huge” competitive advantage because it gets into understanding a customer’s SOC problems and how Anomali has a cost-effective solution to solve those problems, Peterson said.

“And with the expertise and the relationship that our partners have with their customers, we arm them to be infinitely more effective in their conversations with their customers as their customers go down this journey,” he said. “The threat landscape is constantly changing. So we also arm the partners with these tools that allow them to show the customer the way that their threat landscape is changing and how they need to be agile relative to the threat actors that are out in the wild.”

Craig Gledhill is CEO of ACA Pacific.

“Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services,” he said.  “Anomali’s new modular technical enablement program provides this. It also showcases Anomali’s continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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