Sky’s the Limit: 6 Ways to Become a Vertical Industry Specialist
Looking to take your business to the next level? The best way to get there may just be vertically. Not only can selling industry-specific solutions make you more profitable, it can be an important differentiator — above even technical prowess, according to Techaisle. In this Report, a team of channel experts offers six steps to make the move.
Takeaways for Your Business
- That vertical applications are badly needed by SMBs — and infrequently offered by the channel. That’s an opportunity worth seizing.
- What market analysis you must do before jumping in. It’s not just potential size or looming external forces.
- Why vertical chops plus expertise in hot techs like IoT or big data analytics are a killer combination.