https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Business Models


The journey from Spam Soap to Nuvotera is complete Now the next journey  building a valueadded SaaS distributor revenue stream  begins

Spam Soap Becomes Nuvotera, Cloud Services Distributor

  • Written by Joe Panettieri 1
  • November 17, 2013
Nuvotera, formerly Spam Soap, is now a cloud services aggregator for MSPs. The twist: inhouseIT, a top MSP, is the company behind this new SaaS value-added distribution platform.

Nuvotera (formerly Spam Soap), has launched a cloud services aggregation platform that will allow VARs and MSPs to source and manage multiple online applications for customers. The launch, unveiled at IT Nation 2013, represents a multi-year journey for inhouseIT, the innovative MSP that has now transformed Spam Soap into a cloud monetization and management portal for channel partners.

That’s right: Nuvotera (like a growing number of cloud and software companies) was funded and built by an MSP. The journey from Spam Soap — which promoted SaaS-based email security services — to Nuvotera involved multiple hires, custom software development, and a clear vision.

The goal is to give MSPs a way to pick and choose from multiple cloud applications for customers. Moreover, MSPs will ultimately gain a way to manage cloud services from a single dashboard — called the NuvoConnex Management Portal. The portal integrates with PSA (professional services authorization).

Getting Started With McAfee

As a first natural step, NovoConnex can manage McAfee-related SaaS security solutions. It’s a logical move, considering Spam Soap has been one of McAfee’s top cloud security partners in recent years. In a prepared statment, Leonard Dimiceli, general manager, Nuvotera, said: “When we began this, we knew we wanted to start with McAfee, the cloud security leader, but they are just the beginning of this groundbreaking platform.”

Early adopters include Network Depot, an MSPmentor 501 company that will leverage NuvoConnex to further expand and enahnce its cloud and managed serivices for customers, according to CEO Rich Forsen.

Next Nuvotera Moves?

The big question: Which additional SaaS and cloud services will Nuvotera promote on its platform? Right now it’s too early to say. But the company is part of a growing industry that some pundits call cloud services aggregation. Other experts call it value-added SaaS distribution (VAD SaaS).

Potential rivals include Ingram Micro Cloud (which has offered a cloud aggregation platform for at least two or three years) and Excel Micro, a SaaS distributor that was McAfee’s cloud partner of the year.

MSP Delivers Innovation

What makes Nuvotera different? Perhaps the answer involves ownership. The platform was built by an MSP — inhouseIT. So it’s safe to bet the platform will strive to address pain points that inhouseIT itself has felt.

Ultimately I think Nuvotera will fit somewhere between Ingram on the left (lots of SaaS solutions from which to choose) and Excel Micro on the right (a born-in-the-cloud distributor that focuses on high-volume engagements. In between, Nuvotera can likely focus on a healthy number of SaaS applications while also building relationships with MSPs that already deeply respect inhouseIT.

Tags: Agents Cloud Service Providers MSPs VARs/SIs Business Models

Most Recent


  • Momentum
    Microsoft Security Now $20 Billion Business with 'Tremendous Momentum'
    One analyst says there's few legitimate obstacles in its path for further growth.
  • Intelisys Pre-AMP'd Marketing Forum
    Intelisys, Suppliers, Agents Take Aim at the Partner Marketing Gap
    Marketing is historically a second thought for the sales-focused world of technology advisors.
  • Layoffs
    IBM and SAP Are the Latest to Announce Layoffs, SAP to Shop Qualtrics
    IBM Will Cut 3,900 employees, while SAP plans to eliminate 3,000 jobs.
  • DE&I mental health
    Mental Health Is Also a DE&I Conversation
    Employees need safe spaces where they can feel comfortable being who they are.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Virtual Desktop
    6 Enhancements to Microsoft’s WVD, Plus a New Name: Azure Virtual Desktop
  • CF Top Gun 51 with new logo
    2021 Top Gun 51 Nominations Are Open — Apply Now!
  • hybrid clouds
    Nutanix, HPE Team on Hybrid, Multicloud via GreenLake
  • Stressed young people
    More Partner Pain Points: MSPs On Lack of End-to-End Security, 'New Normal'

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

Deal to Buy Unify from Atos Seals New Direction for Mitel, CEO Explains

January 26, 2023

Intelisys, Suppliers, Agents Take Aim at the Partner Marketing Gap

January 26, 2023

Ivanti: Everyone Should be Concerned About ChatGPT and Cybersecurity

January 25, 2023

Industry Perspectives

View all

Make the Most of the Gift of Time in 2023

January 25, 2023

Strong Partnerships Ease Challenging UPS Upgrade

January 24, 2023

The Advantages of Managed Networking and Security During Economic Uncertainty

January 5, 2023

Webinars

View all

Next-Generation MSP Platform: The Building Blocks for Your Business

February 15, 2023

Security Secrets of the MSP 501: How to Be a Cyber Leader in 2023

December 15, 2022
  • 1

Cybersecurity Certifications: Their Evolving Role in the Fight Against Increasing Attacks

December 13, 2022

White Papers

View all

Overcoming Your Endpoint Security Limitations with a Skeleton Crew

October 25, 2022

Embracing the Zero Trust Mindset For Endpoints

October 24, 2022

Endpoints are the Destination

October 24, 2022

Channel Futures TV

View all

Coffee with Craig and James Episode 117: Cato Networks, Video Killed the Podcast Stars

Retired Astronaut Capt. Scott Kelly Previews His CP Expo Keynote

December 21, 2022

Fusion Connect Eyes Future with Intrado UC, Managed Network Customers

September 23, 2022

RingCentral Focused on Hybrid Work, Microsoft Teams, Other Integrations

September 23, 2022

Twitter

ChannelFutures

The CEO of @Mitel discusses the likely outcomes of buying @Atos Unify. Note: @RingCentral will play a role post acq… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

.@msftsecurity surpasses $20 billion in annual revenue, analysts say it's a formidable #cybersecurity market conten… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

The adoption of cloud-based services ☁️ has spiked in the last few years and is among the top growth segments. See… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

[email protected], @NICECXone, @lumencpp, @CiscoPartners joined @IntelisysCorp and partners for a day of marketing worksho… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

.@IBM and @SAP announce #layoffs of thousands of employees dlvr.it/ShV2VY https://t.co/7QK1YqVpwa

January 26, 2023
ChannelFutures

#MSPs can boost #Channel business if they personalize the #DigitalExperience for partners, says @AvePoint.… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

Consider mental health in the context of DE&I. Create safe spaces where employees can feel comfortable being who th… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

.@GoIvanti's CSO says #ChatGPT poses numerous cybersecurity concerns. dlvr.it/ShRmdt https://t.co/n22RZ4PZaO

January 25, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X