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 Channel Futures

Business Models


Sold on MRR: 3 Strategies to Get to Recurring Revenue Nirvana

The journey from upfront commissions to MRR is different for every partner — but the rewards are well worth it.

This content is for Channel Futures registered users.

Login to download Register for a free account

Channel compensation is steadily moving from upfront commissions to monthly recurring revenue. While those who have made the transition swear by it, many channel partners are still resistant. In this Report, Drew Lydecker of Avant Communications and Rich Nowalk of Opex Technologies offer experience-based insights on identifying and addressing the pain points in making the transition from a capex to an MRR model.

Takeaways for Your Business

  • Explore expert insights on why MRR is the future and resistance to it is largely a matter of perspective.
  • Discover the most common objections to and misconceptions about MRR.
  • Learn why even though the road map to MRR is different for each company, some considerations should be common to all.

About the Author

James Anderson serves as news editor for Channel Partners. He is in his third year with the publication and recently graduated with a degree in journalism from Arizona State University. His beats with Channel Partners include SD-WAN and large telecommunications providers. He has served as a moderator for multiple panels at Channel Partners events.

Tags: Agents Business Models

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Twitter

ChannelFutures

Channel people making waves this week include: @jpdepa3rd, @RiyaShanmugam, @sandyhogan dlvr.it/STCM6S https://t.co/oVB86ztTtP

July 1, 2022
ChannelFutures

#Cybersecurity experts say July 4th weekend ripe for #ransomware, other attacks. @blumirasec @Netenrich @Vectra_AI… twitter.com/i/web/status/1…

July 1, 2022
ChannelFutures

New @PureStorage #ITchannel leader details jump from Veritas. dlvr.it/STBsLB https://t.co/BFSmZ5ubff

July 1, 2022
ChannelFutures

New Pure Storage EMEA Channel Leader Details Jump from Veritas dlvr.it/STBrPQ https://t.co/LjFXo6FbVF

July 1, 2022
ChannelFutures

.@qumulo latest channel business to confirm layoffs impacting 80 workers. #storage dlvr.it/STBh1L https://t.co/hE10wBA3ka

July 1, 2022
ChannelFutures

Ranking on the #MSP501 isn't just an industry accolade... it brings pride to each company and their team. Congratu… twitter.com/i/web/status/1…

July 1, 2022
ChannelFutures

Company culture is ever changing in today's society - here are ways to embrace that change with @coxbusiness… twitter.com/i/web/status/1…

July 1, 2022
ChannelFutures

#HPEDiscover expo hall images. Featuring @IngramMicroInc @msPartner @Veeam @Commvault and more.… twitter.com/i/web/status/1…

July 1, 2022

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