The majority in the channel are recognizing today as the Friday after Christmas, as well as the Friday before the new year, but maybe that’s where a minority can take advantage of the misguided.

According to a Salesforce.com (CRM) blog post written by Alice Myerhoff, a business development executive, the holiday season is the “perfect time to step it up.”

“It’s easy to talk yourself into slowing down when the holidays come around,” she said. “You’ve been working hard all year, prospects are probably on vacation, your colleagues in other parts of the company are taking it easy, and the eggnog is flowing in the lunch room.”

On the other hand, she said, “Zigging when others are zagging is just more fun,” pointing out how many entrepreneurs succeed by doing the opposite of everyone else.

If you’re still not convinced, here are six other reasons why taking advantage of competitors who are slowing down over the next week or so may be a good idea for your business:

“If everyone is investing in one stock, do something else because the price is inflated,” she said. “Well, the same thinking applies here. You stand to make a ton more sales by not following the pack.”