Mimecast’s Formula for Email Management Success
What’s a good vertical market for email archiving, security and continuity? Think about the kinds of companies that need to meet compliance requirements. That’s just what Mimecast did in 2004 when it met with UK law firms. Executives at Mimecast found that there was a market for legal email security solutions so it crafted a portfolio to meet those needs. Today, Mimecast, a provider of cloud-based email archiving, security and continuity for Microsoft Exchange and Office 365, serves about 70 of the top 100 law firms in the UK. Here’s how the company has built on that initial success.
In 2008, Mimecast took its UK formula to the legal vertical in the United States. That move has paid off with a 30 percent growth rate for its U.S. legal customer base in the last year. What’s more, law firms working with Mimecast within the U.S. now account for more than 44 percent of all of the company’s legal customers, the company said. Mimecast also works with ,law firms in Europe, South Africa, Australia and other offshore markets.
Mimecast CEO Peter Bauer attributes part of the company’s success in the legal vertical to offering single service at a predictable annual cost, which prevents the software from running a fragmented stack of products.
About 20 percent of Mimecast’s total client base are law firms, the balance are from all other sectors: Government, Financial Services, Healthcare and Technology. The company serves more than 5,000 customers worldwide. Miemecast’s partner program can be located on the company’s website.