Bridgepointe Technologies is using its $100-plus million investment from Charlesbank Capital Partners to invest in another company.

Bridgepointe said on Thursday that it will provide funding to Double Tap Networks, a Seattle-based technology advisory firm. Double Tap has partnered with Bridgepointe for several years. It will use the investment for “further growth of existing and new services,” the company said.

Bridgepointe last month announced that Charlesbank was giving it more than $100 million in a strategic investment. Bridgepointe co-founder Scott Evars told Channel Futures at the time that his team planned to invest in partners that fit its culture.

Bridgepointe’s Scott Evars

“Double Tap Networks is an ideal investment for us as we grow in the coming months and years,” Evars said. “Bridgepointe is aggressively seeking out partners who complement our model while focusing on supporting our customers, IT strategists and suppliers.”

Double Tap

Guy Lupi founded Double Tap in 2011 and has partnered with Bridgepointe for several years. Double Tap helps customer source data, infrastructure and voice solutions.

Double Tap’s Guy Lupi

“The market is changing rapidly as more companies shift to the cloud, but they’re overwhelmed by choice,” Lupi said. “Bridgepointe’s investment will enable us to accelerate our growth and fully leverage potential opportunities with both enterprise and midmarket clients.”

Lupi previously worked for MSP and IT consultancy Lloyd Group. He also spent seven years at InfoHighway Communications, which Broadview Networks acquired in 2007.

“We’re pleased to share our investment in Double Tap Networks, as they have a proven model for making the procurement of IT infrastructure, cloud and technology services easy,” Bridgepointe co-founder Brian Miller said. “We have had a front-row seat to Double Tap Networks’ rapid growth over the last several years, and with increased demand for their services they are uniquely positioned to capitalize on growing and new market opportunities.”

Bridgepointe Technologies’ Brian Miller

Bridgepointe launched in 2002. Many channel partners, which Bridgepointe refers to as IT strategists, operate under the Bridgepointe brand, leveraging Bridgepointe’s supplier contracts and sales support. Bridgepointe’s leaders differentiate themselves from the traditional technology solutions brokerage (TSB) market with their strategy of facing the end customer alongside the subagent.

Evars said Bridgepointe will use its Charlesbank investment to hire customer-facing talent and enhance its tools, in addition to investing in partners. The company will likely triple its staff in the upcoming two years, according to Evars.