Avaya Pays VARs for (Almost) Nothing

Seinfeld succeeded with a show about nothing. Now, Avaya wants to reward VARs with a partner program about nothing (well, almost nothing). Confused? Don’t be. Avaya has an intriguing program that pays “sales influencers” a 5 percent commission even if they don’t actually sell Avaya products. Here’s how it works.

The Avaya Sales Influencer Program allows VARs to “earn unlimited commissions without selling a thing,” according to Avaya marketing materials handed out at an Avnet conference in Colorado Springs this week.

Under the three-step sales influencer program, VARs:

The commissions are paid directly by Avaya. But does the program work? The VAR Guy doesn’t know, but he’s open to feedback from partners. For more info, check out https://secure.avaya-news.com/web/avaya/influencer.