CounterPath Launches Channel Program, Signs Masters

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CLOUD PARTNERS CounterPath Corp. (Booth 439) announced Tuesday at Cloud Partners, a Channel Partners event, the launch of a Master Distribution Program to empower channel partners, VARs and other resellers to distribute CounterPath Bria desktop and mobile softphones, configuration solutions and cloud-based Software as a Service (SaaS) mobility solutions to their enterprise and commercial customers.

The company also announced that it has entered into its first three Master Distribution Program agreements with Interwork Technologies, TeleDynamics and World Telecom Group (WTG).

The CounterPath Master Distribution Program is designed to help channel partners meet increasing demand for desktop and mobile softphones within the enterprise.

By formalizing our channel partner program and launching the Master Distribution Program, we are able to streamline our offerings, better support the efforts of our partners, and ultimately increase demand for our products and services,” said Todd Carothers, EVP of marketing and products.

CounterPaths Master Distribution Program is available to qualified master agents and VARs worldwide. Initially launched in North America, Counterpath says the program enables channel partners to leverage the company’s interoperability program, hosted Client Configuration Server (CCS) platform and Bria product line to create a multi-tiered distribution system between CounterPath and the end user. The launch of CounterPath’s Master Distribution Program aligns with the launch of CounterPath’s managed cloud mobility SaaS solution. CounterPath’s cloud mobility SaaS solution enables VARs and agent resellers to offer their customers a fully managed cloud-based mobility solution.