Creating Positive Change

Written by Buffy Naylor
March 16, 2023

Shane Zide
Vice President, Global Sales & Channel
Vultr

“When you can have a positive change agent effect on bringing … the vendor business side together with partners where you almost become one selling team together. … Having influence in that fashion is what I think ends up driving revenue for all sides, which ultimately is the goal. … If one person is thinking of their own profit over the other, [that’s] when people just don’t win in this venture.”

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Buffy Naylor

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.