What Makes UCaaS Providers Different?

Another rationale behind pursuing UCaaS spiffs is how indistinguishable most UCaaS platforms are. Ryan Rowland, partner at Adaptiv Advisors with his wife Ashley, said only about 10% of UCaaS vendors differentiate themselves in terms of product and service offerings. He said customers who engage in RFPs almost always remark the different platforms are surprisingly similar.

Rowland said a UCaaS vendor’s post-sales support far outweighs the actual platform.

“The part that we really focus on is, who takes care of our customers? Who can actually install these deals without pissing off our customers? Who can actually meet install deadlines and not screw up our customer’s business, because the phones didn’t get shipped out on time, or they didn’t get this number ported when it was supposed to be ported?” he said.