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 Channel Futures


Information Architecture

Information Architecture

  • Written by Claudia Adrien
  • December 7, 2022

CF: Your background in cybersecurity and high finance don’t seem like a linear progression to working on behalf of an omnichannel customer experience platform, although I could be wrong. How will your experience in those fields help you as CEO and, additionally, how will this experience help the company?

JD: If you look at the last four or five companies that I’ve worked at, including going all the way back to maybe even Aruba Networks, there was one element that I think they all very much shared. It’s that my time in those places greatly expanded their channel footprint. The programs that we offer for channels, the types of channel partners that we appeal to, channel profitability, channel retention, channel time to value… these were all a foundational principle of everything that I plan to do at LiveVox. The world has changed, and channel partners are no longer an extension of a vendor’s sales organization where we give them quotas and we send them leads and all that baloney. Channel partners are an extension of an organization’s information infrastructure.

 

 

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Claudia Adrien

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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