Synetek Solutions’ Mayron Herrera: “The richest comes from the niches. For us, it’s focusing on those niche industries that not everybody realizes exist. Providers have the ability to really impact that, whatever the industry is. For example, we recently acquired a company that is a SaaS application for the industrial laundry industry. So, every hotel, every hospital, every medical facility, every restaurant… they all use that. It’s a $30 billion industry. Nobody knows it exists. But everybody uses it. So, in 2023, pay attention to the niches.”
Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.
