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 Channel Futures


GoTo’s Michael Day

GoTo’s Michael Day

  • Written by Buffy Naylor
  • February 16, 2023

Michael Day
Vice President, Global Partner Sales
GoTo

Michael Day, GoTo’s vice president of global partner sales, brought to the company nearly 20 years of channel and sales experience. Prior to joining GoTo, he held key channel sales roles at RingCentral and Scram Systems.

Day said being named an influencer is exciting because it means that the “culmination of everything we’re doing as an organization, the way that we’re working with partners and that some of our messaging is starting to resonate and take hold.”

“My work philosophy is there’s always going to be enough work to do, so we must strike the balance of perfecting the items that we can control, engaging others to the area where we’re going to need help and having a little fun along the way while also enjoying life,” he said. “How many of those things can we get to mix into each other? And if we can find the recipe to that success, life and work both become a little fun.”

Days’ goals for 2023 is to continue the transformation that GoTo started in 2022 of having a channel program and turning that into a partner network.

“You can have true and authentic conversations and have joint markets, joint messaging, joint go to market (GTM) with you and your partners so that we have a better and higher probability of success while ensuring that the customer experience and the partner experience are second to none,” he said.  

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Buffy Naylor

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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