Stronghold Data’s Jason Rincker: “In a (potential) recessionary environment, some people thrive and some people don’t. It comes down to knowing your customer, pure and simple. That client experience – if you can pinpoint the ones that may struggle in such an environment, those are different conversations than with the industry verticals that are going to thrive. Things are going to shift, and you just have to be prepared to have those different conversations. Again, it comes back to truly knowing your customers.”
Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.
