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 Channel Futures


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  • Written by Craig Galbraith
  • February 22, 2021

On whether Jassy will keep advocating for the channel as head of Amazon …

AllCloud’s Eran Gil:

“Yes. Jassy understands the merits and value that channel partners bring to the table. He clearly understands that partners bring the multiplier he is looking for to enable high growth and further reach, whether that is through partners developing products on top of the platform or partners helping organizations transition to the platform.”

nCloud’s JT Giri

“Absolutely. He recognizes that the scale of Amazon and AWS requires channel partners. Partners are essential to innovation. Partners are essential to achieving customer obsession. Partners are essential to growth.”

InterVision’s Jamie Lee:

“Andy Jassy understands the value that partners bring to AWS and has put in place a leadership team led by Doug Yeum, head of worldwide channels and alliances at AWS, that will continue this legacy. AWS has invested aggressively in channel programs and incentives that fueled our growth and created long-term opportunities with AWS. I am confident that in his new role, Jassy will remain a strong advocate for AWS and its partner ecosystem.”

2nd Watch’s Michael Elliott:

“I’ve seen a lot of other organizations believe that they can go alone without a strong channel. And most of those organizations recognized the error in that thinking, and had to work hard to rebuild their channel. Andy Jassy is strategic enough to have seen where this has hurt companies in the past, and not replicate those mistakes.”

CloudCheckr’s Elissa Livingston:

“The concept of vibrant ecosystems is embedded in Amazon’s core business and Jassy has always been an advocate for channel partners. This will continue with Jassy at the helm of Amazon.”

 

 

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Craig Galbraith

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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