AWS Marketplace Makes Partners Money, Saves Their Customers Money: Forrester

Vendors industry-wide often commission reports from independent research firms with the aim of proving their market standing. Amazon Web Services did just that this year, through Forrester. AWS wanted to explore the value and outcomes provided by AWS Marketplace (which, by the way, is no longer run by Stephen Orban — did you catch that news in mid-June? We’ll tell you more on the next slide).

Turns out, cloud marketplaces in general and AWS Marketplace in particular are growing in importance to the indirect channel, according to Forrester. As a hint, buying through AWS Marketplace garnered end users (often through the channel) a combined $2 million in efficiency savings. That’s just for starters. Read more here.