The company is targeting MSPs, resellers and other partners in search of options to the hyperscalers.
Cloud channel partners looking for avenues around the Big Three – Amazon Web Services, Microsoft Azure and Google Cloud – have a new option. On Tuesday, alternative cloud provider Vultr made its partner program generally available. The Florida-based company seeks to add more managed services providers, resellers and so-called technology innovators to its roster.
More than 500 partners already work with Vultr, the vendor says. These folks “are frustrated by the limited margins, high prices and restrictive programs of the big tech cloud providers,” Vultr notes.
In direct response to those frustrations, Vultr says its partners earn “industry best” margins on computing and storage. Pricing also can come in around 50% lower than the hyperscalers’ rates, Vultr says. Moreover, partners get “channel-friendly” packaging such as annual SKUs. At the same time, MSPs, VARs, developers and other participants can build services on top of Vultr’s platform.
Vultr’s Shane Zide
“As the Big Tech clouds have gotten bigger and more powerful, partners have been left with shrinking margins on cloud compute and cloud storage, increasingly complex program rules, and less personalized attention,” said Shane Zide, vice president of global sales and channel at Vultr. “Vultr’s new partner program is a fresh alternative.”
Indeed, more alternative cloud providers continue to crop up and target the channel. Linode has been around the longest, since 2003; there’s also DigitalOcean.