Focus on Your Strengths
Marcus Conroy, vice president of sales VMRay (VMRay provides automated malware analysis and detection platforms to protect applications and data):
“Those channel partners who can serve as an objective and educated resource to their customers will be best positioned for long-term success. Many channel partners do themselves and their customers a disservice by trying to be all things to all customers. Know where your strengths lie and focus on making them world-class before expanding into new domains.”
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