Citrix

Citrix

Written by Craig Galbraith
April 9, 2021

Citrix is not overhauling its partner program but rather is “evolving” it to focus on SaaS.

In addition, the company is working to clarify the segments where it wants to emphasize the channel as the “primary motion.” However, other areas exist where Citrix intends to align channel partners with its direct sales team.

Read what Citrix’s channel chief said about the changes.

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Craig Galbraith

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.