‘Doubling Down’ on Channel Startups
Google Cloud and MongoDB are “doubling down” on the startup channel, Chhabra said.
That means new ISVs and SIs, and even MSPs (which the companies view as a hybrid of SI and ISV) have some financial hope in an economy where liquidity is hard to come by. In other words, MongoDB and Google Cloud are spending millions to get more end users on their platforms (we’ll go further into the go-to-market news in a couple of slides).
Let’s start with what’s in store for ISVs, which can look like anything from an AI/ML newcomer to a fintech firm.
“Most companies are ISVs,” Chhabra said. “They’re software companies writing modern software stacks.”
As such, there’s a lot of opportunity for everyone in the value chain.
“I feel like MongoDB and Google Cloud are doing something special and not running away from the problem that many of these startups have,” Chhabra said, referring to current challenges around raising capital. “MongoDB and Google Cloud are committed to go help those startups.”
The startup program Chhabra is championing will give ISVs “a modern data architecture to write an application on … quickly.”
How will Google Cloud and MongoDB do that?
