The ESG Opportunity

For Bradley and Abundant, eIoT fits into a larger market opportunity: environmental and social governance (ESG) initiatives.

One may dismiss talk of corporate sustainability as an afterthought, but Bradley said ESG efforts are going to differentiate companies in the future.

“Everyone’s going to have a carbon footprint. Just like you have a DNB score, you’re now going to have a carbon rating,” he said. 

Bradley said investors will pay careful attention to ESG.

“If someone has a low or no ESG score, versus someone who has a very high ESG score, an investor is going to go to that person who has the highest ESG score. This is happening, and enterprises are all on this journey right now,” he said.

Bradley said Abundant IoT aims to turn its sales partners into experts in all things eIoT. That includes educating them on the Inflation Reduction Act of 2022 to position them as experts on topics like electric vehicles, solar energy and LED.

Bradley called his company a “trojan horse” for enterprise accounts. He said some technology advisors are using ESG as the tip of the spear for customer accounts. 

“They went in with IoT, and they talked about ESG. And because of that, it opened up connectivity opportunities for them as well,” he told Channel Futures. “That has happened several times. ESG is is sales enablement.”