Changing the Partner Conversation

CF: So then how does this affect a partner’s ability to sell the product? I mean, how does it change their dialogue with a contact center?

ML: For partners, they can’t just use their normal scripts. They must do a deeper discovery to understand what problems the customer is having and what challenges they’re experiencing within their current contact center. Even if something isn’t necessarily broken, there are areas to make it better. It might be enhancing products or creating a product road map or a digital transformation road map. We’re changing the conversation that there’s no immediate need to replace the system, rather to enhance it as part of a digital transformation journey.