https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Sales & Marketing


MSPs: Promote YOUR Brand Whenever Possible

  • Written by David Bellini 2
  • May 26, 2010
There are many ways to brand your business: website, business cards, brochures, social media, and more. One opportunity you may have overlooked is ON the products and services you provide. Are you driving your brand or are you

There are many ways to brand your business: website, business cards, brochures, social media, and more. One opportunity you may have overlooked is ON the products and services you provide. Are you driving your brand or are you allowing vendors to promote themselves to your clients?

There are plenty of white label solutions available for you to rebrand with your own logo and colors; make sure you take them into serious consideration when you are choosing the suite of solutions for your IT practice. Your clients don’t care about WHO provides the virus protection or back-ups; they just want you to provide products and services that work!

What’s so great about white label product/services?

  • Your branding is in front of your clients, in more places, on systems they use every day
  • You, the solution provider, hold the end user information
  • You can easily move from vendor to vendor for your services with minimal change from the client’s perspective. Your only comment need be “we’ve upgraded”

What can happen if you don’t use white label? Learn from my experience, which includes attempts by some vendors to go around me and market directly to my client base (I wisely seeded my own info on these lists to monitor the vendor shenanigans) and client confusion. Answering questions about why we switched from one vendor to another is unproductive and a waste of their time and mine.

So choose channel friendly white label offerings, which allow you to build YOUR brand and protect your clients.  And when you don’t see a white label option in the marketplace, ask for it. It’s our responsibility, as the IT Nation, to drive change and protect the channel.

Are you using any white label offerings? Any new white label products and services on the market?

David Bellini is president of ConnectWise. Monthly guest blogs such as this one are part of MSPmentor’s annual platinum sponsor program. Read all of Bellini’s guest blogs here.

Tags: Agents Cloud Service Providers MSPs VARs/SIs From the Industry Sales & Marketing

Most Recent


  • Kim Zetter at Black Hat
    Black Hat USA: No Excuses for Cyberattacks to Catch Critical Infrastructure Off Guard
    Critical infrastructure remains just as vulnerable as it was years ago.
  • Three crowns
    Channel Futures and Channel Partners Ready Trio of Powerhouse Summits
    A Triple Crown of in-person events for MSPs and agents alike.
  • how to take shared responsibility for securing cloud
    How to Take Shared Responsibility for Securing Cloud
    While shared responsibility is a common term, surprisingly few people understand the model — and fewer still have implemented it correctly.
  • Chris Krebs
    Black Hat USA: Former CISA Director Says Cybercrime to Get a Lot Worse Before Better
    Black Hat attendance is back to pre-pandemic levels.

7 comments

  1. Avatar Chris Meacham May 26, 2010 @ 9:42 pm
    Reply

    Thanks David.. Just contacted my PC vendor – Seneca Data – they can Private Label PC.Server.Laptops..

  2. Avatar Stuart Crawford May 27, 2010 @ 4:16 am
    Reply

    David, I even recommend MSP’s go one step further, create landing pages which are hosted on different domain names on differente servers for each of their brands. Awesome for SEO and keyword domination on the search engines. When a MSP can dominate the first page of Google they squeeze out competition to the point that they don’t exist online.

    Stuart Crawford
    Ulistic
    http://www.ulistic-opinion.com

  3. Avatar Andy Myers May 27, 2010 @ 4:57 am
    Reply

    I agree that for MSP’s and VAR’s to flourish they have to stop promoting other vendor’s brands and establish their own identity.

    I agree with relabeling services and anything possible with the exception of computer hardware and network infrastructure. I really think this works against service providers as even non-tech savvy customers already have confidence in brands like Apple, Dell and HP. But still slap a big shiny sticker on there that reminds everyone Dell isn’t the company to call when this thing breaks..

    @Stuart I am curious, with all the SEO posts and comments here lately, what do MSP’s target in terms of key words to pick up new business. That is, what do you think customers are searching for when they are ready to consume managed services?

    Andy Myers
    http://www.MyersMathis.com

  4. Avatar Sam Gutmann May 27, 2010 @ 2:38 pm
    Reply

    David, I couldn’t agree more–branding is one of the most important things an MSP can do for their business.

    For one thing, it keeps your customers stickier. For another, it signals to your client base that you offer a whole suite of services that you can recommend to your clients based on their business needs. Adding value by delivering and managing a whole IT solution gives MSPs the opportunity to significantly increase their revenue stream.

  5. Avatar Rich Forsen May 27, 2010 @ 4:28 pm
    Reply

    I totally agree, Sam. That’s one of the reasons that working with companies like yours that allow re-branding is a nice thing (full disclosure – Intronis is a key VirtualAdministrator.com partner).

    However I think it’s also important to realize that as MSP our primary value is oursevles. Thus I would say the real branding that counts is what you call your services. As we all know, vendors sometimes grow with the market and sometimes remain stagnant, but our commitment to our customers never should. Thus, if a new tool comes along that is superior to one we have been using, our vendors may change. But what the customer sees doesn’t need to. If you’re running a managed services company and branding your services properly, the brand name should be based upon the expected result, not the product or tool used to achieve it.

    Would love to hear some responses from MSP and how they have branded their services…

  6. Avatar David Bellini May 27, 2010 @ 7:54 pm
    Reply

    What do you folks think about branding your Tech’s vehicles? I’ve always let my engineers drive their own vehicles to do onsite work, but I’m interested in the pros and cons of a wrapped fleet of cars. Do you risk looking like the Geek Squad?

    Thanks,
    David Bellini
    ConnectWise COO

  7. Avatar Andy Myers May 27, 2010 @ 8:39 pm
    Reply

    I am very much in support of company vehicles. While managing a fleet of tech vehicles is expensive (and the insurance is sometimes even MORE) the ROI is VERY high on vehicle wraps and most employees appreciate not having to drive their own cars. I have always found it cheaper to lease company cars and to issue fleet gas cards then to pay standard mileage rates.

    Some of the best clients I had walked right up to a wrapped vehicle to inquire about our services.

    On a side note, having used several materials and vendors I would advise the 3M brand for the wrap. You can pay as much as $5,000 to $6,000 per vehicle for a 3M wrap but after years of shopping I found several companies that used the 3M brand and charged only $2,200 total. The wrong material will start peeling off within a year, the 3m product will outlast a 3 year vehicle lease.

    Andy Myers
    http://www.MyersMathis.com

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • lone Arctic wolf
    Arctic Wolf Enhances Partner Program with 2 New Tiers
  • cybersecurity lock
    Telos Partners Get New CyberProtect Partner Program
  • Unified communications
    Microsoft Now No. 2 in UCaaS, Only Chasing RingCentral
  • Refresh Icon
    SnapLogic Partners Get Program Revamp with New Focus on Specializations

Upcoming Events

View all

MSP Summit

September 13, 2022 - September 16, 2022

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Galleries

View all

Latest M&A: IBM, Vonage, Nokia, GoTo, Nitel, Ensono, Huntress, More

August 12, 2022

Partner Program Updates: Microsoft, TD Synnex, AppSmart, Cisco, Verizon

August 11, 2022

Channel Futures and Channel Partners Ready Trio of Powerhouse Summits

August 11, 2022

Industry Perspectives

View all

How to Take Shared Responsibility for Securing Cloud

August 11, 2022

Seize the Application Modernization Opportunity

August 2, 2022

A Growth Mindset: Your Organization’s Strategic Differentiator

August 1, 2022

Webinars

View all

Outsmarting RaaS: Implementation Strategies To Help Your Clients Before, During, and After a Ransomware Attack

August 23, 2022

Why it is Important to Upgrade Aging Servers and How to use Live Optics to Upgrade Efficiently

August 25, 2022

Executives at Home are Not Alright: An Intro to Digital Executive Protection

September 8, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

ThreatLocker Preaches Zero Trust, Addresses Industry Competition

ScienceLogic Debuts New Partner Portal

August 9, 2022

Vonage a ‘Single Communications Stack Provider’ for Partners, Customers

June 27, 2022

IBM, Partners and the $1 Trillion Hybrid Cloud Opportunity

June 26, 2022

Twitter

ChannelFutures

Huge channel-impacting acquisitions in the past month. We've got details on @IBM, @nokia, @GoTo, @EnsonoIT,… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Boost privacy by design with #shiftleft mindset and add #security to cloud deployments from start, says… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Say sayonara to contract renewals - @KaseyaCorp responds to mounting customer concerns with significant changes.… twitter.com/i/web/status/1…

August 11, 2022
ChannelFutures

.@Kyndryl, @Five9 partnership will focus on cloud-based #contactcenter solutions. dlvr.it/SWTFPx https://t.co/WGQedUjSB1

August 11, 2022
ChannelFutures

How cloud providers and customers can work together to safely share and secure responsibility in the cloud. @Cisco… twitter.com/i/web/status/1…

August 11, 2022
ChannelFutures

See the latest updates from @verizonbusiness, @GetNerdio, @AppSmartcom, @CiscoPartners and other companies.… twitter.com/i/web/status/1…

August 11, 2022
ChannelFutures

.@nutanix said to lay off 4% of workforce by October, as company cites macroeconomic issues. dlvr.it/SWSMDN https://t.co/w6JeqkI7r6

August 11, 2022
ChannelFutures

#BHUSA Day 1 with Chris Krebs, @cybereason, @keepersecurity, @BreachQuest, @awscloud and @splunk. #cybersecurity… twitter.com/i/web/status/1…

August 11, 2022

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X