Aryaka Targets SMB Customers with Managed SD-WAN, SASE Offerings

Aryaka Targets SMB Customers with New Managed SD-WAN, SASE Offerings

Written by James Anderson
December 7, 2021

"The problem with Ferraris is, not everybody in the world can afford one," Aryaka's channel chief told Channel Futures.

Aryaka Networks, the cloud-based WAN services provider, is helping partners attract SMB customers with its latest product release.

The San Mateo-based vendor announced three new SD-WAN and SASE product lines, designed to serve customers of varying size and security needs. The three offerings are:

The SmartConnect EZ managed SD-WAN offering is a level 3 private core offering tailored to customers that need a “cost-sensitive” alternative to public internet.
The SmartConnect Pro managed SD-WAN offering, which takes a level 2 approach and a targets mid-to-large enterprise.
The Prime EZ managed SASE offering, which utilizes the level 3 private core and offers basic security features derived from the company’s Secucloud acquisition.

The three offerings join Aryaka’s flagship Prime Pro layer 2 offering, which offers advanced security features.

Source: Aryaka

Unlocking New Customers

Aryaka’s Craig Patterson

Craig Patterson, Aryaka’s channel chief and vice president of sales for the Americas, likened Prime Pro to a Ferrari. Smaller customers often passed on Aryaka because they lacked the mission-critical network performance needs of their larger peers.

“The problem with Ferraris is, not everybody in the world can afford one,” Patterson told Channel Futures. “Now with this new launch, is we’re bringing the Toyota, if you will, to market, which is going to open up the volume of opportunities for the channel community.”

Aryaka executives said the new options will help unseat legacy telco providers. CEO Matt Carter said buyers require solutions that help them navigate “unpredictability and change.”

Aryaka’s Matt Carter

“They are increasingly leaning on ‘cloud-first’ technology to help navigate change and fuel their transformation initiatives. In this scenario, old school telco managed solutions and legacy stacks like MPLS don’t cut it. They are not nimble enough for the new world, and the quality of experience they deliver is poor. This is where Aryaka steps in to deliver something refreshingly different,” Carter said.

Robert Bowling, founder and CEO of Aryaka partner TDM, said carriers are losing customers…