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 Channel Futures

New/Changing Channel Programs


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DaaS

Teradici Launches New Partner Program to Enable Customized DaaS Solutions

  • Written by Jeffrey Schwartz
  • March 12, 2020
Avid and Tehama are the first TAPP partners integrating PCoIP into DaaS services.

Teradici is broadening its reach to partners with the launch of a program that will enable managed service providers (MSPs), ISVs, systems integrators and OEMs to offer customized remote desktop and application solutions.

The new Teradici Advantage Partner Program (TAPP), rolling out this month, lets partners integrate the company’s PC-over-IP (PCoIP) remote access protocol and cloud-access software into their solutions. The program allows existing partners to offer specialized solutions and is designed to attract new partners who want to deliver their solutions through cloud-based desktop-as-a-service (DaaS) — as an alternative to native clients.

Partners inTAPP gain a more extensible way to build PCoIP into their apps with access to APIs and SDKs. The program also offers support and resources to help partners embed customized virtual cloud workspaces with PCoIP, Teradici’s compression, encryption and transmission protocol for remote endpoints.

“It’s targeted at MSPs, ISVs, SIs and OEMs who are looking at providing a more differentiated solution,” said Teradici VP of product management Ziad Lammam. “It might be a solution focused on a service in a particular region or servicing a particular vertical market or a use case. ISVs, MSPs and OEMs can essentially build on top of our solution and offer their solution either as a service or an integrated offering to their customers.”

Teradici has lined up five partners for TAPP, including Avid and Tehama.

Avid, whose video production and editing platform is used by individual producers, broadcasters and studios, joined TAPP and has integrated PCoIP for a new subscription-based Edit on Demand offering, set for imminent release. Edit on Demand will provide remote video editing and postproduction service hosted in the Microsoft Azure cloud and accessible to any Teradici VDI or remote client using its cloud-access software.

Avid's Ray Thompson

Avid’s Ray Thompson

“The benefit is we can offer it as a turnkey solution that auto provisions everything for everybody,” said Ray Thompson, Avid’s director of market solutions, broadcast and media. “There’s little to no setup on the part of the user, meaning they don’t have to go in and configure the cloud components themselves. More or less, they buy a plan and then it auto-configures according to the plan they purchase.

Avid will include compute, storage and bandwidth components with the edit-on-demand service, Thompson added.

“Once it’s all staged, then they can start pushing content to the environment, where it is then accepted,” he said. “When they’re done, they just download all the metadata, the project bin and the media, and they can kick it out.”

Thompson said Avid will offer various tiers of service using Azure GPU virtual machine instances.

When Avid was building the architecture for Edit on Demand, Thompson said various virtual application protocols were considered including Citrix HDX and VMware Blast Extreme.

“We did a pretty comprehensive test of all the ones that were available at the time,” he said. “Teradici provided the best experience given the demands for what we knew our customers would want.”

Tehama, a startup provider of secure workspaces based on various compliance standards such as SOC 2Type II, FIPS and HIPAA, runs the server-side implementation of its service via Amazon WorkSpaces, the DaaS offering from AWS. Because Amazon WorkSpaces uses Teradici’s PCoIP as its DaaS optimization and security protocol, Tehama needed to also integrate it into its solution.

Through TAPP, Tehama provisioned a customized Teradici connection access broker (CAB) based and client to provide a customized user experience.

Tehama's Paul Vallée

Tehama’s Paul Vallée

“None of this would be possible if we didn’t have access to the Teradici underlying technology and the partnership,” said Tehama CEO Paul Vallée.

Tehama is in the late stages of its beta test program with the new DaaS offering. Vallée said the TAPP program was a key enabler to simplifying the delivery of its solution.

“What I like about it the most is the amount of flexibility that it gives us in terms of customizing and collaborating to innovate together with a combination of our team and their team doing the work and the combination of access to the software,” Vallée said. “But just as important, it gave us access to expertise through the professional services that they make available as part of this partner program.”

Tags: MSPs VARs/SIs Cloud Desktop New/Changing Channel Programs Security Specialty Practices Strategy Virtualization

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