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New/Changing Channel Programs


Shutterstock

Accounting, billing

MSP360 Readies New Billing Platform, MSP University for Q2

  • Written by Allison Francis
  • February 21, 2020
The numbers and 2020 initiatives highlight the company’s continued focus on the needs of MSPs.

MSP360 has rolled out its year-end 2019 results along with several other updates, including the location of its new corporate headquarters and the development of both unified billing and MSP University. 

The multicloud data backup and recovery (BDR) solutions provider highlighted the continued focus on the needs of MSPs, and says that last year’s numbers paint a pretty clear picture of protecting its clients’ data, acquiring new customers and helping MSPs with generating new business. 

Overall product activations for MSP360 Managed Backup Service (MBS), the company’s data backup solution, increased to more than 210,000 by year-end 2019. Compared to 2018 numbers, revenue for the backup-as-a-service (BaaS) platform increased by 38%. 

Further, MSP360’s user base for MSP360 Remote Assistant, a free product that allows MSPs to quickly and securely connect and provide remote support — grew by 185% year over year. 

MSP360's Brian Helwig

MSP360’s Brian Helwig

“While the numbers do reflect how our storage-agnostic approach to BDR has been resonating with MSPs, there’s more to the story,” said Brian Helwig, CEO of MSP360. “Our customers have been coming to us for assistance on a variety of business challenges – typically having to do with marketing, sales and support – so instead of solely focusing on selling our BDR platform, we’ve been developing new ways to deliver additional value to our customers. Educating them on common functional areas of business is proving to be an effective approach.”

In addition, the company announced that MSP360’s unified billing platform, designed to simplify the MSPs billing process for storage and software, will launch by the end of the second quarter. Essentially, instead of receiving separate bills for the cloud storage the MSP purchases from a third-party vendor and MSP360’s offerings, an MSP will have the option to receive a single, comprehensive bill highlighting both expenses if they enable unified billing. For storage providers enrolled within MSP360’s unified billing platform, MSPs will receive the same prices third-party cloud storage providers are charging their customers directly. 

The provider also announced an initiative to help MSPs grow and scale through MSP University, a tool to help MSPs grow and scale. The platform is still in development, but will be designed to provide MSPs with the skills needed to take their businesses to the next level. Also expected to launch in the second quarter, the platform will provide MSPs with educational content on common functional areas in business, including marketing, sales, HR, finance and customer service. 

“We’re just getting started,” says Helwig. “We’re constantly working with our partners to develop new ways to help them with generating more monthly recurring revenue. We thrive when our MSPs do.”

Tags: MSPs Cloud Data Centers New/Changing Channel Programs Sales & Marketing Strategy

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