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 Channel Futures

New/Changing Channel Programs


Shutterstock

Menlo Security Partners Get More Benefits from Boost Program

  • Written by Edward Gately
  • July 27, 2020
Menlo Security has seen more than 117% quarterly growth in registered deals by partners.

Menlo Security partners are getting new incentives and more enablement as part of the company’s Boost channel program.

The cloud security provider also is increasing partner communications with new webinars and newsletters.

Boost! launched last November. It aims to help VARs, distributors, MSSPs and systems integrators provide their customers with zero-trust internet via Menlo Security’s cloud platform powered by isolation.

Menlo has added 25 new partners in the Americas. Also, it has grown significantly in the first half of 2020. That includes more than 117% quarterly growth in registered deals and 45% revenue growth.

Danielle Wilson is the company’s director of U.S. channels. She said Boost offers a high-incentive model for Menlo Security’s partners. And market demand for cloud security has only increased with the pandemic.

Menlo Security's Danielle Wilson

Menlo Security’s Danielle Wilson

“Most companies have a remote workforce today, and the best way to ensure security for every employee requires a cloud-delivered web and email security solution,” she said. “Menlo Security’s solution is proven technology used by some of the largest companies in the world. And our partners are finding that it solves real business problems for their customers.”

Menlo Security Partners Get Incentives

In addition to high margins and incumbency protection, Boost offers ongoing sales incentives to Menlo Security partners focused on growing the company’s customer base, Wilson said.

Additional partner communications increase visibility and awareness of how Menlo Security is solving business problems for their customers, she said.

Here’s our most recent list of important channel-program changes you should know.

“The channel is part of Menlo Security’s culture and we want to ensure they always have a resource to connect with,” Wilson said.

The additional enablement allows Menlo Security partners to build service capabilities around the company, Wilson said. Partners also better understand the company’s top use cases to discuss with their customers, she said.

“This will allow them to be better enabled to discuss Menlo Security during conversations and security architecture reviews with their customers,” she said.

COVID-19 has had an impact on all businesses, Wilson said. And partners have to be subject matter experts on cybersecurity as customers move to a remote workforce.

“The pandemic has also had an effect on what organizations see at the top of their needs list,” she said.

Menlo Security expects its growth trajectory to continue, Wilson said.

“In addition to our Boost partner network, we are expanding our alliance partnerships and Menlo Security platform offerings,” she said, “[The second half of] 2020 is set to be a very exciting time for Menlo Security and our Boost partners.”

Tags: MSPs VARs/SIs Cloud New/Changing Channel Programs Sales & Marketing Security Strategy

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