Headset Maker Jabra Targets SMB with Partner Program

Headset and communications hardware company Jabra believes there is a huge opportunity in the small and midsize market for the channel. Last year, the company launched its SMB specialist partner program, which has already attracted more than 60 partners, and is actively seeking out partners who share their philosophy on the importance of SMBs in the channel.

“The goal of the program was to find and enable partners that are dedicated to buying into the SMB market and to give them tools, resources and guidance into how to be successful in the market,” said Jeremy Stinson, Jabra’s segment manager for SMB, in an interview with The VAR Guy. “We realize that the SMB market is exploding and we wanted to put a strategy in place to allow Jabra and our channel partners to take advantage of that growth.”

Partners joining the SMB specialist partner prgram will qualify for the SMB Rebate Program and deal registration, Stinston said, in addition to business development funds and a dedicated account manager. Jabra is also offering partners exclusive tools, resources, offers and incentives to grow the program even further.

Jabra is currently accepting more partners for its program, and will continue to look to resellers with a deep knowledge of the SMB base to fuel its influence within the channel.

“We wanted to refine our channel focus to include partners that specialize in serving the needs of small and midsized businesses,” said Urban Gillis, VP of SMB sales. “We wanted to show that we understand the value to the SMB customer … and what their needs and goals are.”