https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2021 MSP 501 Application
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2021 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2021 MSP 501 Application
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2021 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

MSSP Insider


Shutterstock

Strategy

Malwarebytes’ Mike LaPeters: Convergence, Unity Fuel New Channel Strategy

  • Written by Edward Gately
  • September 27, 2019
More than 50% of Malwarebytes' revenue is generated through the channel.

Malwarebytes, the developer of endpoint protection and remediation solutions, plans to roll out a new, unified partner program and channel strategy that emphasizes convergence and opportunities for managed services.

That’s according to Mike LaPeters, who left AT&T Cybersecurity nearly two months ago to head up channels at Malwarebytes as vice president of worldwide MSP and channel operations.

LaPeters is part of Channel Partners’ Top Gun 51, which recognizes a new generation of channel executives, those who build and execute programs in a way that drives partner, customer and supplier success. The Top Gun 51 were recognized at Channel Partners Evolution in Washington, D.C.

Malwarebytes’ team of researchers and security experts provide protection to more than 60,000 businesses and millions of people globally, combating more than 8.8 million threats daily using AI and machine learning.

Malwarebytes' Mike LaPeters

Malwarebytes’ Mike LaPeters

In a Q&A with Channel Futures, LaPeters talks about what partners can expect to see in the coming months leading up to Malwarebytes’ fiscal 2021.

Channel Futures: What have you been up to since joining Malwarebytes?

Mike LaPeters: It’s been about seven weeks now since I joined and my goal was to sink my teeth into two different sides of the business. The first is the MSP side. Obviously with the fact that MSP is in my title means that’s going to be a focused component of my business. The second side is … really understanding how we go to market globally with our partner communities. So my focus has been on a couple of things. First is really bringing together all the disparate ways we go to market and help our customers be secure, and bringing them all into one umbrella approach to the customer community.

Here’s the challenge that I think we face in today’s world: The lines are blurring between partner types. So resellers are all exploring the idea of offering technology as a service — so service providers. Technicians are looking at it and saying, “How do I move into the services space? Or do I just resell product?” Distributors are acting as aggregators or classic distributors. And resellers are building out strategic relationships. So one of the biggest things I’m focused on now is ensuring that our partner programs are able to address partners in whatever way they feel they need to support their customer community, so really globalization and integration of our partner programs.

The second thing I’m working on right now … is the MSP space. We have launched in the MSP world a product called OneView. That’s a really solid, centralized view of how the customers are leveraging the Malwarebytes technology through the partner. But what we haven’t done is we haven’t globalized our program and also added in some of those benefits that you get for engaging with us building out your customer base. So we’re really building in some of that requirement-based and benefit-based programmatic structure around this program.

And the third thing I’m working on is built around enablement. We have uncovered a lot of area that we can grow in helping our partners be successful. So it’s more than just teaching them how to leverage Malwarebytes to help their customers be secure, but it’s about …

  • Page 1
  • Page 2
  • Page 3
  • Page 4
Tags: MSPs Business of Security Endpoint MSSP Insider Training and Policies

Related


  • Accellion File Transfer Appliance Hack ‘Getting Out of Hand’
    A U.S. bank joined the list of victims over the weekend. MSPs, MSSPs and other partners need to help clients.
  • Threats
    Threat Protection Vendors: Why MSSPs Have to Ramp Up Efforts Right Now
    “Look no further than the headlines,” says one vendor. “You owe it to your customers,” says another.
  • Unveil
    Secureworks Debuts New MSSP Partner Track, Analytics Platform
    The MSSP track focuses on what's required to provide managed cybersecurity services.
  • Ransomware Desktop
    How Ransomware Is Accelerating in the COVID-19 Era
    Focus on cybersecurity to stop hackers from preying on people's fear of the coronavirus.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Cybercriminals Now Targeting Unemployment Benefit Claims
  • It's Raining Malware: Understanding and Protecting Against Today's Threats
  • Law Firm Cyberattack Exposes Tens of Thousands of Patient Records
  • Kaspersky Research: Russia Now No. 1 Global Source of Spam

Galleries

View all

International Women’s Day & Tech: Move Beyond the Conversation

March 8, 2021

Industry Perspectives

View all

What is FirstNet–and What Are the Benefits for Channel Partners?

March 8, 2021

5 Ways XDR Can Improve Operational Efficiency for MSPs

March 4, 2021

Multi-Cloud: Strategy or Inevitable Outcome? (or both?)

March 3, 2021

Webinars

View all

A Partner’s Perspective on Channel Success in 2021

March 23, 2021

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021
  • 1

White Papers

View all

Why Fortinet for my MSSP?

March 2, 2021

Small and Mid-Size Business Security: 4 Steps to Success

March 2, 2021

How SMBs Can Secure Endpoints and Remote Workers for the Long Haul

March 2, 2021

Upcoming Events

View all

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

We celebrate #InternationalWomensDay by highlighting the important conversations and key statistics. @channelsmart… twitter.com/i/web/status/1…

March 9, 2021
ChannelFutures

A UK-based MSP got a lesson in grace when a post intended as a joke was mistaken for online bullying.… twitter.com/i/web/status/1…

March 9, 2021
ChannelFutures

Learn more about #FirstNet and partnering with @GetWirelessLLC. #LTE #firstresponders #connectivity #IoT… twitter.com/i/web/status/1…

March 8, 2021
ChannelFutures

Have you heard? @McAfee is selling its enterprise security business. And 75-year-old founder #JohnMcAfee faces deca… twitter.com/i/web/status/1…

March 8, 2021
ChannelFutures

Today we celebrate the achievements of women worldwide, and we are proud to give the rockstar women in the channel… twitter.com/i/web/status/1…

March 8, 2021
ChannelFutures

The list of #Accellion FTA breach victims keeps growing. Another bank joined the list over the weekend.… twitter.com/i/web/status/1…

March 8, 2021
ChannelFutures

Happy #InternationalWomensDay! The Channel Futures / @Channel_Online team is proud to support @AllianceofCW and… twitter.com/i/web/status/1…

March 8, 2021
ChannelFutures

#MSPs can help businesses deal with #cloudcomputing and #cybersecurity pain points, says @Dreamix_Ltd.… twitter.com/i/web/status/1…

March 8, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X