Comodo Cybersecurity Unleashes First Partner Program
Comodo Cybersecurity has launched its first partner program and is seeking top-tier IT channel partners that have strong networking, security expertise, sales and service resources, and established regional coverage and industry specialization.
The Comodo Cybersecurity Partner Program addresses the growing need for “trusted security partners” for SMEs and SMBs faced with “mounting breach costs, claim denials by cybersecurity insurers and frustration at the continued ineffectiveness of their currently installed solutions,” according to the company.
Rebecca Myrick, Comodo’s vice president of worldwide channel strategy, sales and operations, tells us her company adopted a full channel model in 2018, and with this launch “we have established a formal channel strategy, channel program, and portal and a new channel organization.” Prior to this launch, partners were treated as transactional business, she said.
“We worked with multiple channel partners across different partner types to build in benefits and features that would help them drive incremental revenue, retain customers and provide them with healthy margins, while being easy to do business with,” she said.
The program offers: defined program tiers and mutual responsibilities; sales and support enablement, including online training and certification programs, new and co-branded sales and marketing program materials, evaluation products, guided demos and joint lead generation programs; and pre-packaged and customizable professional services.
In addition, qualified channel partners can benefit from white-label service opportunities.
“The new program gives (partners) formalized incentive programs (deal registration, teaming agreements, referral programs, market development funds (MDF)) and enables an automated onboarding, enablement and ordering process,” Myrick said.
Comodo said it has a strong partner track record, having successfully created a channel for digital certificate authorities, spun out in 2017 as Comodo CA and since rebranded as Sectigo. Comodo experts and analysts protect 100 million endpoints and serve 200,000 customers globally.
“Comodo will seek to become the most trusted partner for protecting organizations from the increasing threat of cyber breaches,” Myrick said. “Modern security is beyond the capability of many mid-market and SMB customers. Comodo, together with our partners, is committed to providing complete security solutions to these customers.”