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Digital Signage Opportunities in the Retail Market
Retail IT spending in North America is growing and the rise of omni-channel retailing and merchandising is a major opportunity for IT. Customer-facing technologies such
February 6, 2013
2 Min Read
By Gavin Miller 2
digital_signage_4
Retail IT spending in North America is growing and the rise of omni-channel retailing and merchandising is a major opportunity for IT. Customer-facing technologies such as digital signage provide retailers with the power to tailor messages and increase brand engagement. In today’s market, most consumers plan to shop using multiple channels. In addition to the traditional physical store, customers are looking to the Internet, mobile devices, apps and social media to make purchasing decisions. The modern retailer must be able to interact and sell to a technology-driven consumer.Emerging trends, such as digital signage, can help solve for the demands of today’s consumer. Digital signage is emerging everywhere and can really enhance the shopping experience. What may look like TVs showing flight schedules in airports or advertising in a mall is really a digital signage solution providing an interactive experience for customers. Digital signage provides a number of advantages over printed or traditional signage. A few of those advantages include:
Digital signage enables retailers to gather information including demographics about their audience using technologies such as anonymous video analytics, touch, gesturing and social media.
Having this measurable data on consumers' behaviors and needs becomes an important tool for decision-makers who are mindful of their advertising and marketing spend.
Digital signage provides retailers the flexibility to fine-tune their message in real time and stay relevant to their audience–resulting in unlimited possibilities for branding, communication and revenue growth.
Digital signage provides many opportunities for resellers. It’s much more than just a digital display–effective solutions require hardware, software, content management, protective enclosures and networking equipment for centralized control.
Avnet understands digital signage solutions and we can provide you that expertise as an extended member of your team. Our dedicated digital signage experts will help you sell and implement the best digital signage solutions for your customers.
If you’d like to learn more visit avnetdigitalsignage.com/getstarted.
Gavin Miller Avnet Technology Solutions
Gavin Miller is VP of Marketing, Solutions and Sales Acceleration at Avnet Technology Solutions, Americas. Monthly guest blogs such as this one are part of The VAR Guy’s annual sponsorship. Read all of Avnet's guest blogs here.You May Also Like
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