https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

From the Industry


Trend Micro

Sponsor Content

Trend Micro XDR

Beyond the Endpoint: XDR

  • Written by Trend Micro Guest Blogger
  • July 13, 2020
Here’s why organizations are choosing XDR for holistic detection and response.

The endpoint has long been a major focal point for attackers targeting enterprise IT environments. Yet, increasingly, security bosses are being forced to protect data across the organization, whether it’s in the cloud, on IoT devices, in email or on-premises servers. Attackers may jump from one environment to the next in multi-stage attacks and even hide between the layers. So, it pays to have holistic visibility, in order to detect and respond more effectively.

This is where XDR solutions offer a convincing alternative to EDR and point solutions. But, unfortunately, not all providers are created equal. Trend Micro separates themselves from the pack by providing mature security capabilities across all layers, industry-leading threat intelligence, and an AI-powered analytical approach that produces fewer, higher fidelity alerts.

Under Pressure

It’s no secret that IT security teams today are under extreme pressure. They’re faced with an enemy able to tap into a growing range of tools and techniques from the cybercrime underground. Ransomware, social engineering, fileless malware, vulnerability exploits and drive-by-downloads are just the tip of the iceberg. There are “several hundred thousand new malicious programs or unwanted apps registered every day,” according to a new Osterman Research report. It argues that, while endpoint protection must be a “key component” in corporate security strategy, “it can only be one strand”–complemented with protection in the cloud, on the network and elsewhere.

There’s more. Best-of-breed approaches have saddled organizations with too many disparate tools over the years, creating extra cost, complexity, management headaches and security gaps. This adds to the workload for overwhelmed security teams.

According to Gartner, “Two of the biggest challenges for all security organizations are hiring and retaining technically savvy security operations staff, and building a security operations capability that can confidently configure and maintain a defensive posture as well as provide a rapid detection and response capacity. Mainstream organizations are often overwhelmed by the intersectionality of these two problems.”

XDR appeals to organizations struggling with all of these challenges, as well as those unable to gain value from–or that don’t have the resources to invest in–SIEM or SOAR solutions. So, what does it involve?

What to Look for

As reported by Gartner, all XDR solutions should fundamentally achieve the following:

  • Improve protection, detection, and response
  • Enhance overall productivity of operational security staff
  • Lower total cost of ownership (TCO) to create an effective detection and response capability

However, the analyst urges IT buyers to think carefully before choosing which provider to invest in. That’s because, in some cases, underlying threat intelligence may be underpowered, and vendors have gaps in their product portfolio that could create dangerous IT blind spots. Efficacy will be a key metric. As Gartner says, “You will not only have to answer the question of does it find things, but also is it actually finding things that your existing tooling is not.”

A Leader in XDR

This is where Trend Micro XDR excels. It has been designed to go beyond the endpoint, collecting and correlating data from across the organization, including email, endpoints, servers, cloud workloads and networks. With this enhanced context, and the power of Trend Micro’s AI algorithms and expert security analytics, the platform is able to identify threats more easily and contain them more effectively.

Forrester recently recognized Trend Micro as a leader in enterprise detection and response, saying of XDR: “Trend Micro has a forward-thinking approach and is an excellent choice for organizations wanting to centralize reporting and detection with XDR but have less capacity for proactively performing threat hunting.”

According to Gartner, fewer than 5% of organizations currently employ XDR. This means there’s a huge need to improve enterprise-wide protection. At a time when corporate resources are being stretched to the limit, Trend Micro XDR offers global organizations an invaluable chance to minimize enterprise risk exposure whilst maximizing the productivity of security teams.

 

This guest blog is part of a Channel Futures sponsorship.

Tags: MSPs Artificial Intelligence Cloud From the Industry Intelligence Networking Security Trend Micro Sponsor Content

Most Recent


  • Dell Precision Tower Feature
    Dell Adds Apex Managed Device Service to New Commercial PCs
    Dell is refreshing its Latitude and OptiPlex PCs and Precision workstations.
  • online survey
    Kaseya MSP Survey: Growing Importance of Automation, Cybersecurity Remains Top Challenge
    MSPs will need to be up to speed on their security offerings to meet SMB demand.
  • AI spells the end of end-user security
    AI Spells the End of End User Security
    We need to do a hard reset on our expectations for end user security.
  • Cloud Roundup
    Google Cloud Lashes Out at Microsoft, New Hurdle for Broadcom-VMware
    This cloud computing wrap-up showcases some big news and happenings at more under-the-radar cloud firms.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • M&A
    Why All MSPs Need to Understand the M&A Landscape
  • hurricane season
    4 Things MSPs Should Consider When Prepping for Hurricane Season
  • zero-trust
    The Benefits of Zero-Trust Security over VPNs
  • edge computing
    How to Keep Edge Computing Sites Truly Autonomous

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

Dell Adds Apex Managed Device Service to New Commercial PCs

March 30, 2023

Kaseya MSP Survey: Growing Importance of Automation, Cybersecurity Remains Top Challenge

March 30, 2023

Google Cloud Lashes Out at Microsoft, New Hurdle for Broadcom-VMware

March 30, 2023

Industry Perspectives

View all

AI Spells the End of End User Security

March 30, 2023

Why You Should Include Audiovisual Solutions in Your UC Services

March 28, 2023

Selling Your MSP: Strategic vs. Financial Buyers

March 22, 2023

Webinars

View all

Give Customers the Power: How MSPs Can Leverage Cloud Choice

April 4, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Kaseya, Post-Acquisition, Expanding ‘Well-Regarded’ Datto Partner Program

Aryaka ‘Driving Value to the Channel Community’ with Throttle

March 24, 2023

Coffee with Craig and James Episode 121: Hewlett Packard Enterprise

March 23, 2023

Real-Life M&A: Advice for a Successful Channel Deal

March 13, 2023

Twitter

ChannelFutures

.@KaseyaCorp #MSP survey shows growing significance of automation, #cybersecurity remains clients' top challenge.… twitter.com/i/web/status/1…

March 30, 2023
ChannelFutures

.@HP thanks partners, promises to reduce wait times and complexity across organization. #HPAmplify… twitter.com/i/web/status/1…

March 30, 2023
ChannelFutures

.@Kyndryl #layoffs impacting a percentage of workforce. dlvr.it/SllFbF https://t.co/Bo77KdJMpx

March 30, 2023
ChannelFutures

[email protected] makes #DE&I a priority year-round, not just for @womenshistmonth. “A constant cadence of activism… twitter.com/i/web/status/1…

March 30, 2023
ChannelFutures

📺 Tune into the latest CFTV episode, brought to you by @HitachiVantara, all about how you can identify your competi… twitter.com/i/web/status/1…

March 30, 2023
ChannelFutures

“Things that are not possible are possible,” said @Google's @behshad_behzadi at #EnterpriseConnect about generative… twitter.com/i/web/status/1…

March 30, 2023
ChannelFutures

📺 We asked 2023 #ChannelInfluencer @peter_kujawa from Service Leadership what his secret sauce is- his work philoso… twitter.com/i/web/status/1…

March 30, 2023
ChannelFutures

.@okta rolling out redesigned partner program. #cybersecurity dlvr.it/SlkYJl https://t.co/52Wx5prcNS

March 30, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X