AppRiver’s New Email Marketing Tool for Partners

It’s much easier to keep an existing customer than create a new one. It’s also considerably easier to sell a new service to an existing customer than to a new one. Unfortunately, marketing isn’t so easy for SMBs, making communicating these new offerings a big pain point.

Businesses whose CEO, finance department, sales team and customer support all sit in the office—sometimes even the same chair—have a 24/7 job keeping their services up and running, accounts current and customers happy before the idea of creating an email campaign. That is why AppRiver has created a new AppMailer feature that allows AppRiver’s partners to send pre-templated and co-branded email campaigns to their customers.

AppRiver’s partners can access AppMailer from within the Partner Portal, making it accessible. While no other mail service is required to send an email campaign from AppMailer, it can be integrated with Mail Chimp, Bull Sender, Constant Contact and Hubspot. Cobranding is as easy as uploading a company’s logo into the email template, and all templates are completely editable. Additionally, the email campaign will generate a URL that will be active so long as the campaign is not deleted. This URL can be used as a landing page for customers.

We want our partners to be successful and have all of the tools they need to support their customers. That’s why we’ve made this service absolutely free to our partners. If you’re interested in learning more about how AppRiver’s partner program adds value to resellers, visit https://www.appriver.com/partners/.

Guest blogs such as this one are published monthly and are part of MSPmentor’s annual platinum sponsorship.