Look for a proven, solutions-focused security partner that offers complete, vendor-agnostic solutions supported by tenured security professionals.

Tech Data Guest Blogger

December 11, 2020

3 Min Read
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“Things” are growing exponentially—from 2 billion in 2006 to 15 billion in 2015 to 200 billion by 2020, according to Intel. These things that make up the internet of things (IoT) represent endpoints that must be protected to keep malicious actors from accessing networks.

Yet, when a worldwide pandemic struck, sending billions of workers home to work, their IT teams scrambled to play whack-a-mole with a growing attack surface created by new and unknown endpoints.

As a result, 72% of organizations experienced an increase in endpoint and IoT security incidents in the last year, according to a Cybersecurity Insiders survey, and 56% anticipate that their organization will be compromised within the next 12 months. Incredibly, 47% indicated that there is a lack of endpoint enforcement!

In other words, if your customers aren’t yet a statistic, they likely will be.

 10 reasons why your customers should outsource their endpoint security

If your customer struggles with any of these issues, it’s an opportunity for you to become their trusted security advisor. Talk through their concerns and show them what can happen when even one endpoint is threatened.

  1. Lack of knowledge or awareness: Many customers simply don’t know what they don’t know. They may underestimate or deny the threat or the virility of the threat—or presume they’re protected when they’re not.

  2. Continually evolving threats: Just as Mystique in the X-Men films uses her shapeshifting ability, so, too, do many cyberthreats. Once a threat has been detected, it morphs into an entirely new threat, ready to attack endpoints and infiltrate networks.

  3. Difficulty with detection: Where early attacks were created for attention, today’s cybercriminals deliberately design attacks so as not to be detected. After all, the longer they can stay undetected, the more damage they can do.

  4. More attack surfaces: IT estates have become far more complex and nuanced. There are more users, more stakeholders, more devices, more locations and data everywhere. The result is many more attack surfaces to protect.

  5. Global skills shortage: The security skills shortage is well documented, and it isn’t expected to resolve in the near term. While larger companies may have their own cybersecurity experts, they may consider offloading routine security tasks to focus on business innovation. Organizations with few resources may need to outsource this function.

  6. Fragmented cybersecurity market: Knowing which products to choose from thousands of technology vendors and products—and how best to use them—requires detailed knowledge of the cybersecurity market.

  7. Continual employee training: Cybercriminals will try to get unwitting employees to do something that grants them access. Continual employee training will help increase awareness and enable employees to better respond to potential threats.

  8. Bandwidth issues: As organizations press forward with their digital transformation plans, their in-house cybersecurity teams may be tied up on routine tasks when they’re needed for innovation.

  9. Changing security needs: Cybersecurity is not a fixed thing. It must constantly evolve to accommodate changing business conditions, such as a global pandemic.

  10. Patching and updating: The average time to apply, test and fully deploy patches to endpoints is 97 days, leaving an open window of vulnerability and potential unplanned downtime.

Partner up to solve your customer’s endpoint security challenges

The answer, of course, is an endpoint security strategy that protects not only your customers’ desktops, laptops and mobile devices, but also their IoT devices.

Look for a proven, solutions-focused security partner that offers complete, vendor-agnostic solutions supported by tenured security professionals—a partner that helps:

  • Build your business and protect your customers with end-to-end security solutions.

  • Extend your team with security professionals that make you look like a hero.

  • Deliver rapid results with training and expert resources that help you succeed.

Cybersecurity solutions and services will continue to be in high demand. Trust us to be your trusted advisor by providing the best and latest security technology and expertise.

For more information on how to provide endpoint protection for your customers, download the “How to Meet Your Customers’ Endpoint Security Needs” e-book or visit techdata.com/security.

This guest blog is part of a Channel Futures sponsorship.

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